Business Alliance Review

1
Business Alliance Review

• Weeks 1-6
• February 2010

2
Implementing a Strategic-Alliance Strategy
NO
Yes
No
Yes
3
4 Broad Multinational StrategiesAll offer
solutions to the global-local responsiveness
dilemma
4
The Five Competitive Forces That Determine
Industry Profitability
Five-Forces Model
5-4
5
The Value of the Five Forces Model(2 of 4)
Determining the Attractiveness of an Industry
Using the Five Forces Model
5-5
6
Completing a Competitive Analysis Grid
Competitive Analysis useful for possibilities of
partner selection for competitive alliance
5-6
7
Alliance Creation Framework
8
Week 2/3 Readings and Highlights

• CH 1. The Alliance Framework (The Strongest
  Link Slowinski)
• Introduction /Chapter 1(Smart Alliances
  Harbison, Pekar)
• What is Alliance Strategy? Introduction (Pages
  1-15)
• Chapter 1 (Pages 19-29)(Mastering Alliance
  Strategy Bamford, Casseres, Robinson)
• CH 5 Putting Strategy Before Structure
  (Mastering Alliance Strategy Bamford, Casseres)
• CH 1 Whats in it for Me?, (Developing Strategic
  Alliances, Rigbee)

9
The Alliance FrameworkProcess

• STEP 1 APPOINTING THE PLANNING AND NEGOTIATING
  TEAM
• STEP 2 ACHIEVING INTERNAL CONSENSUS
• STEP 3 APPROACHING POTENTIAL PARTNERS STRATEGIC
  FIRM ASSESSMENT
• STEP 4 CONDUCTING RESOURCE FIT ASSESSMENT
• STEP 5 SELECTING THE PARTNER
• STEP 6 NEGOTIATING AN AGREEMENT

10
Week 2/3 Readings and Highlights

• Ch. 2 Types of Strategic Alliances (Developing
  Strategic Alliances, Rigbee)
• What is an Alliance? (Building, Leading and
  Managing Strategic Alliances, Kuglin and Hook)

11
Week 4 Readings and Highlights

• Ch 4 Corporate Self Analysis (Intelligent
  Business Analysis Segil)
• Ch. 3 How to Find and Select Alliance Partners
  (Developing Strategic Alliances, Rigbee)
• DOCSA Analysis
• Ch. 6 Selecting the Partner (The Strongest Link
  Slowinski)
• Ch. 5 Preparing for the Alliance (Intelligent
  Business Analysis Segil)

12
Midterm Exam

• Until Week 5 in the week/week syllabus

13
Week 5 Readings and Highlights

• Ch. 6 Collaborating With Competitors (Mastering
  Alliance Strategy Bamford, Casseres, Robinson)
• -Ch7 Trust, The Glue That Binds the Extended
  Enterprise(Te Extended Enterprise, Davis)

14
Week 6 Readings and Highlights

• Ch.7 Crafting the Agreement? (Mastering Alliance
  Strategy Bamford, Casseres, Robinson)
• MOU
• NDNC
• Legal Documents Important Boiler plate articles