Marketing Mix

1
Marketing Mix

• Product Life Cycle

2
Product life cycle

• The product life cycle plots the number of sales

3
sales
Against how long the product is sold for time
time
4
sales
reaches maturity
declines
It is launched
and dies
grows
struggles against competition
time
5
The stages are called
sales
saturation
decline
maturity
growth
death
launch
time
6
sales
launch
growth
maturity
saturation
decline
time