Multifamily Marketing

1

• Helping Homeowners Avoid Scams Through Consumer
  Outreach and Counseling
• Dale Saunders
• April 27, 2006

2
Introduction to Freddie Mac

• Corporate Mission Improve the quality of life by
  making the American dream of decent, accessible
  housing a reality
• Makes mortgage funds available to all Americans
  by linking the capital markets with the mortgage
  markets
• Buys mortgages from lenders, packages the
  mortgages into securities and sells them to
  investors

3
Freddie Macs Leadership Role in Combating
Predatory Practices

• Adopting best practices
• Increasing customer choice with new product
  offerings
• Engaging in public outreach and education efforts

4

• A two-pronged program combining a public
  education campaign with comprehensive counseling
  services to help families avoid scams and resolve
  financial difficulties
• Pioneered in Boston by Mayor Thomas Menino and
  Massachusetts Community Banking Council
  expanded nationally by Freddie Mac

5

• Selection criteria for expansion cities
• Problem identified
• Infrastructure in place for referrals
• Community support
• Freddie Mac assistance
• Seed funding
• Bilingual media toolkit to be adapted to local
  needs
• National Marketing and Project Coordination
  Consultant
• On-site training by National Consumer Law Center
• Annual Dont Borrow Trouble Summit
• Website www.dontborrowtrouble.com
• Availability of NCRCs Consumer Rescue Fund

6

• Print advertising templates
• Tip sheets
• Fact sheets
• Sample letters
• Intake and call logs
• CD Rom
• PSA videotape
• FULLY BILINGUAL

7

• Participating localities
• Take the lead for local campaign
• Create the local coalitions
• Assemble the referral network
• Raise additional funds
• Manage day to day implementation
• Develop original outreach materials
• Campaigns vary according to local needs

8
A Network of Coalitions with Individual Style
9

• Results
• 43 campaigns in 29 states and District of
  Columbia
• More than 100,000 consumers assisted
• Campaigns have been self-sustaining

10
(No Transcript)
11

• Two 40 foot mobile information centers serving
  Louisiana Mississippi disaster areas
• On-board and on-line disaster relief for
  homeowners
• Participants
• Freddie Mac
• Community College Foundation
• NeighborWorks Network
• 23 local, community based organizations

12
(No Transcript)
13

• Internet access to disaster relief

14

• Help from trained counselors

15

• Educational tools
• Working with your mortgage servicer
• Accessing your insurance
• Avoiding title scams
• Purchasing a mobile home
• Avoiding home improvement scams

16

• Promotional materials to attract visitors to the
  buses
• Radio live-read PSAs
• Posters
• Flyers
• Door hangers
• Print ad template
• News release template
• Newsletter story

17

• Results
• Marshaled 23 nonprofit partners to support the
  cause
• Committed to 160 venues before they even saw the
  bus
• 450 people assisted in 30 locations during first
  two months of operation