SANTA CRUZ SEASIDE COMPANY

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WELCOME To The Santa Cruz Beach Boardwalk
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OUR MOTTO
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NEVER A DULL MOMENT !
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OUR VISION STATEMENT
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TOGETHER
we provide
FUN !!!
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Santa Cruz Seaside Company

• Formed in 1915 out of a re-organization of the
  bankrupt Santa Cruz Beach Company
• A closely held California corporation
• More importantly, its

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a Family Business

• Canfield family involvement since 1928
• Laurence Canfield, President in 1951
• Charles L. Canfield, President since 1984
• Tom Canfield, VP BW Ops
• Board of Directors
• Long term dedicated employees

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Santa Cruz Seaside Companyowns and operates

• Santa Cruz Beach Boardwalk
• Cocoanut Grove
• Boardwalk Bowl
• Sea Sand Inn
• Carousel Motel
• Residential/Commercial Properties

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Santa Cruz Seaside CompanyInvestment Business
Relationships

• Toyota of Santa Cruz
• Subaru of Santa Cruz
• Chardonnay Sailing Charters
• San Diego Coaster Company
• Restoration of Belmont Park in San Diego

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CORE
BUSINESS
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Established in 1907
CELEBRATING ITS 101st SEASON THIS YEAR
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The only continuously operating seaside amusement
park on the West Coast
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Visitation Profile
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• ANNUAL ATTENDANCE
• Estimated at /- 3 Million Visitors

Dedicated
60
/- 1.8 Million
40
/- 1.2 Million
Casual
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• PRIMARY TARGET DEMOGRAPHIC
• Families
• Adults aged 30 - 45 w/kids 9 - 16 yrs

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Being Green at the Boardwalk

• Environmental preservation has been a core
  value at the Boardwalk for over 50 years

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A Legacy of Leadership

• Beach cleaning - 1950s
• Water reclamation - 1970s
• Polystyrene ban - 1980s

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• Ecotourism is not a new phenomenon

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Environmental Efforts

• Recycle or reuse 180 tons of material annually
• Recycling 1 million gallons of water annually
• CG/NK Building Heat Exchanging System - 1983
• Low-flow toilets waterless urinals

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Environmental Efforts

• Recycling of oils, electronic green waste
• 1st solar powered trash compactors in Nor Cal
• Active participation in Coastal Cleanup Day
  Bike To Work Week
• Initiated a Marine Science Education Program

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Environmental Awards

• WRAP Award - Since 1995
• City of Santa Cruz Clean Ocean Business - Since
  04
• MBNMS Reflections Award - 2003
• CA Ecotourism Business of the Year - 1995
• Ecology Action Environmental Business of
• the Year - 1995
• SC County Sustainable Quality Award - 1995

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Boardwalk is a smoke free facility

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