Persuasive Strategies: Techniques Used to Convince Others

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Persuasive StrategiesTechniques Used to
Convince Others
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Claim
Statement of your argument. What you want someone
to believe or do.
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Big Names/Bandwagon Appeal
Important people, famous people or experts can
make your argument seem more convincing. We see
this most often in advertising.
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Logical Appeal
Facts, numbers, and information can be very
convincing. Data that is factual makes for a
strong argument.
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Emotional Appeal
Getting people to feel happy, sad, or angry can
help your argument. Emotions make people want to
act.
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Ethical Appeal
If people believe and trust in something, you are
more likely to persuade them. The appeals to a
persons sense of right and wrong.
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Emergency Appeal
Use this to convince your audience that this
issue is so important they must act now. There is
a sense of urgency as time is of the essense.