Rhetorical Strategies

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Rhetorical Strategies

• English II Pre-AP

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Notes onRhetoric

• Reminder - Rhetorical Devices/Appeals Ethos,
  Pathos, Logos
• Rhetorical Strategies methods employed by the
  writer/speaker to persuade the reader/ audience.

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Notes onRhetoric

• Rhetoric is ALL AROUND us.
• Where have you seen/heard rhetoric?
• Turn to a neighbor and discuss your thoughts.

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Notes onRhetoric

• Political debates (language)
• Advertisements (images, text)
• News shows (images, text)
• Magazines (images, text)
• Its everywhere!!

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Notes onRhetoric

• How have YOU used rhetoric in your life?
• Turn to a neighbor and discuss your thoughts.

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Rhetorical Strategies

• These are a few strategies to implement in your
  argumentative paper
• Verbal Rhetoric
• Allusion
• Humor
• Enumeratio
• Tone Mood
• Literary Syntax structures

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Strategy 1 Verbal Rhetoric

• Formal Diction uses jargon (terminology specific
  to an activity/profession/group) to show
  ethically or legally important ideas
• Emotional diction (sensationalism) uses words
  that are emotionally charged or loaded to
  express passion
• Imitation uses another persons language/style
  to demonstrate respect or disrespect for another
  writer.

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Strategy 1 Verbal Rhetoric/Formal Diction

• If you were trying to persuade a restaurant
  worker to wear gloves, you might say
• It is the policy of the Georgia Restaurant
  Association for all employees to wear sanitary
  coverings over their hands.

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Strategy 1 Verbal Rhetoric/Emotional Diction

• If you were trying to persuade someone to watch a
  movie, you might say
• That movie was the most awe-inspiring display of
  artistry ever presented on the big screen.

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Strategy 2 Allusion Direct Reference

• Use a familiar/popular saying/ idea to convince
  your audience
• Used in advertising
• Form of juxtaposition

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Strategy 2 Allusion Direct Reference

• If I want to convince you to wash your hands, I
  might say,
• Thou shalt wash thy hands.
• This sentence alludes to the Christians belief in
  the Ten Commandments. Many people respect the
  commandments therefore, those people will
  associate hand washing with the respect given to
  the Command-ments

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Strategy 3 Humor

• To get the audience to like the speakers ideas
• To engage the audience (creates interaction)
• Can take on many forms
• Hyperbole (exaggeration)
• Understatement
• Irony
• Sarcasm (be careful-can be offensive)

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Strategy 4 Enumeratio

• Listing or numbering ideas
• Logical presentation
• Strong organization
• Easy for audience to remember

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Strategy 5 Tone Mood

• Tone They (how the author feels)
• Mood Me (how I feel after the rhetoric)
• Writers who choose diction as a means to
  contribute to tone are using tone as a rhetorical
  technique.

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Notes onRhetoric

• Take a minute to think about this
• What rhetorical strategies do you use most
  frequently to persuade readers or even those with
  whom you speak?
• What rhetorical strategies do you find most
  persuasive when others use them on you?

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Its all about Audience!

• Audience is the most vital component of
  rhetoric.
• If you were trying to convince someone to live a
  good life, would you get very far with outrageous
  accusations?
• Do you think you should use caustic satire as a
  persuasive strategy in a job interview?