MEASURING MARKETING PRODUCTIVITY - PowerPoint PPT Presentation
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MEASURING MARKETING PRODUCTIVITY
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MEASURING MARKETING PRODUCTIVITY MARKETING METRICS (1) Marketing Plan Performance ** Marketing Strategy Value ** Sales / Expenses ** (2) Profitability Analysis – PowerPoint PPT presentation
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Title: MEASURING MARKETING PRODUCTIVITY
1
MEASURING MARKETING PRODUCTIVITY MARKETING
METRICS
(1) Marketing Plan Performance Marketing
Strategy Value Sales / Expenses
(2) Profitability Analysis Market Strategy
Options Expenses / Assets / Net Worth
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