Study of CHANEL

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Study of CHANEL

• About marketing mix and target market
• 
  From Group.4

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Brief introduction
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The sample

• To start our research, we decided to take
  CHANEL NO.5 as a sample.

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CHANEL NO.5
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The launch of CHANEL NO.5

• Luxury is also known to be associated with
  resisting the passage of time and the abundance
  of annual creations.
• As Chanel No. 5 has demonstrated its continuity
  over time, it has attracted several generations,
  and this fragrance is exceptional and speaks to
  the depths of the soul.
• With its new ambassador, Nicole Kidman, the brand
  has, once again, demonstrated that the fragrance
  is still present on the market and is back.

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Marketing mix

• Product
• Price
• Distribution
• Promotion

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Product

• Chanel No. 5, it is to impose the idea of a
  woman who is first and foremost a female
  personality and through it Gabrielle Chanel
  herself.
• Once it is developed it has to remain for the
  safety tests ensuring high adjustment to the
  consumer.

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Price Distribution

• Chanel, being a brand for luxury, refuses to sell
  its fragrance in the supermarket for two main
  reasons the perfume has to remain a dream, a
  product imbued with luxury.
• The distribution of its products must meet strict
  codes of presentation and sale accompanied by
  personalized services.

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Promotionbrand strategy

• what differentiates the launch of Chanel No. 5
  from a conventional marketing approach is the
  creation and launch of the No. 5 as a daring
  approach almost revolutionary. Luxury marketing
  is a marketing proposal the initiative is still
  in the camp of the creator.
• They were simply used to confirm rather than
  exploit based not on current expectations but the
  reactions and preferences of the market.

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Target market

• Females, middle aged 35-49 years old, married,
  medium users
• Marketing environment
• females uprising
• social status and
• self-confidence

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Unique culture of CHANNEL

• The founder, Coco Chanels belief that a girl
  should always be two things classy and
  fabulous.
• Innovation and penchant for re-invention and
  moving into new market
• Constant reinvention and fearless ability to
  change with the times

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• Further information
• http//en.oboulo.com/study-of-marketing-mix-of-cha
  nel-no-5-81659.html
• http//www.blurtit.com/q264363.html
• http//en.wikipedia.org/wiki/Chanel
• http//cn.bing.com/search?qchaneltargetmarketq
  sASpqchaneltargetsc1-14sp1skintlF1FO
  RMTIPEN1

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• Thats all. Thank you!