Introduction to Business

1
Introduction to Business

• Fall 2010
• Business School
• Sanda University

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Dr. (Amy) Q. Jia

• Office phone [phone]
• Internal extension 9216
• Email jiaqiaoping_at_hotmail.com
• Teaching T34 (1-18) 4309
• F34 (10-18) 4309
• Office Hour
• by appointment

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Ms. (Cathy)H. MA
Office 8404 Office phone [phone] Ex. 8404
Email mahaifang_at_tom.com Office Hour Mon.
1200-1245pm Also by appointment

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Textbook

• Introduction to Business
• 10th edition
• (International Edition)
• Pride, Hughes, Kapoor
• South-Western Cengage Learning
• 2010
• (special care for the textbook required)

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References

• Business Essentials, 5th edition
• Ronald J. Ebert Ricky W. Griffin
• ?????5? ????? ???
• ????J??? ??W???
• ?????????,2006
• Understanding Business, 7th edition
• W. Nickels, J. McHugh, S. McHugh
• ??????7?,? ????, ???,???
• ???????,2005
• ???? ?2?,???,???????,2009
• Any other books on Business Subjects

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Other Sources

• The textbook website
• www.cengage.com/international
• CCTV channel 2 http//jingji.cntv.cn/special/gsdll
  /01/
• TV programs
• Boss Town
• Dialogue
• others

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Why Study Business? (p. 5)
What do you want? Why do you want it?

• To help choosing a career
• To be a successful employee
• To start your own business
• To become a better informed consumer and investor

What can I do that will make employers want to
pay me a decent salary? What skills do I have
that employers need?

• Customer services
• Lawful and ethical
• Professional help
• Planning ability
• Market demand
• Luck?

• Product choice
• Capitalization
• Qualified and trained HR
• Management Competency
• Location decision

• Employee skills
• Hard-working
• Drive
• Dedication
• Time and effort inputs

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To prepare for a career choice and being a
successful employee

• Individual Assignments
• In class quizzes basic concepts and fundamental
  knowledge
• Home assignments skill training in personal
  planning, data collection, information search and
  analysis
• Team assignments
• Team work spirits and experience
• Specialization and cooperation
• Work for the common goal
• Business skills in planning, implementation, and
  process management

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To Prepare for Starting a Business

• Industry research and analysis
• ? product choice
• Industry case studies in ethics and social
  responsibilities
• ? mission statement
• Industry case studies and competitors analysis
• ? market segmentation and targeting
• Macroeconomic environment research and industry
  case studies
• ? financing planning and budgeting
• Business plan hard copy and presentation

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Evaluations

• Individual assignments 40
• P1-P5 10
• Q1-Q3 30
• Team assignments 60
• T1 (55) Industry Analysis and Product Choice
• T2 (32) Business Social Responsibility Case
  Study and Mission Statement
• T3 (23) Size and Structure
• T4 (55) Positioning Case Study and Strategy
• T5 (10) Marketing Plan  
• T6 (55) Financing Plan
• T7 (55) Business Plan and Presentations

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Tips for Learning this Course

• Prepare before you go to class
• Read the chapter importance of preview
• Write down important concepts
• Note any problems and questions
• Participate in class
• Take notes concept understanding and ideas
• Ask and answer questions
• Make sure you understand the materials and
  requirements
• Practice after class
• Review and apply the concepts
• Practice critical thinking
• Finish all homework assignments

Self-drive Independent Learning Teamwork
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classroom rules

• Attend all classes
• Be on time and be focused in class
• No going out and in during class
• No talking, no food and drinks, etc.
• Strictly no hand-phone use in class

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Course Arrangement
Week Contents Chapter(s)
1 Orientation
2 Course organization 1
3 Business Environment 1,2
4 Ethics Responsibility 3
5 Business Ownership 7,8
6 Business Management 4
7 Business Management 5,6
8 HR Management 13,14,15
9 (flexible)

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Course Arrangement
Week Contents Chapter(s)
10-11 Marketing 9,10,11,12
12-13 Operations and Quality
14 Accounting 20
15-16 Finance 16,17,18
17-18 Business Plan Presentations

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Recall Why Study Business?

• To help choosing a career
• To be a successful employee

What do you want? Why do you want it?
What can I do that will make employers want to
pay me a decent salary? What skills do I have
that employers need?
1 15
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P1 Career Choice (be a successful employee)

• What do you want?
• Determine a job position you want to get in 4
  years when you graduate from college.
• Why do you want it?
• Give reasons why you want to get that job
  position.
• Find 3 real job ads for the position.
• Provide the source where you found the ads.
• What skills are required for the job?
• Summarize the job requirements
• What skills do I have that the employers need?
• the qualifications you already have
• the qualifications you need to obtain during the
  next few years and how you plan to obtain them.
• Upload to moodle before 9/19/2010

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Recall 2 Why Study Business?

• To start your own business and be successful
• Planning
• Product choice
• Manufacturing, providing, marketing,
  profitability
• Financing
• implementation

• Product choice
• Capitalization
• Qualified and trained HR
• Location decision

• Customer services
• Lawful and ethical
• Professional help
• Planning ability

• Employee skills
• Hard-working
• Time and effort inputs

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T0 team organization

• The Goal
• form a team to start a new business
• Final Document
• Business Plan (and presentation)
• Each team has 5-7 members
• Provide the following information about your team
  by 9/19/2010 via moodle
• Member names, IDs, Phone numbers
• E-mail addresses, designated leader
• Start to think about the industry your business
  is going to get in, the GS you plan to provide,
  explain why and how you get to this decision

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Moodle

• Introduction by
• Ms. Ma
• http//moodle.sandau.sh.cn