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IELM, HKUST

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Title: Barcode in Hong Kong Author: Nior Last modified by: maurizio Created Date: 8/16/2006 12:00:00 AM Document presentation format: Presentazione su schermo – PowerPoint PPT presentation

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Title: IELM, HKUST


1
Barcode in Hong Kong
  • IELM, HKUST
  • 2008

2
Outline
  • Introduction
  • Project objective
  • The use of barcode
  • What is missing in Hong Kong
  • Action plan
  • IELM 550
  • The deliverables

3
Introduction 1/2
  • Barcode
  • A bar code (also barcode) is an optical
    machine-readable representation of data.
  • barcode 11-14 digits
  • Different structures
  • E.g. UPC - retail

4
Introduction 2/2
  • HK Barcode
  • GS1
  • Former Name The Hong Kong Article Numbering
    Association
  •  Only organization in Hong Kong authorized to
    issue GS1 and EPC identification numbers for
    different trading items, locations and parties
  • Member gt1 million companies 108 member
    organizations 150 nations/economies
  • GS1 involves
  • Industrial forums
  • Industrial Projects
  • Workshops
  • Provision of membership and services to industry

5
Project objective
  • Explore the full potential of barcode in retail
    in Hong Kong and beyond.

6
Applications of Barcode in SC 1/3
  • Barcode used in every stages

7
Applications of Barcode in SC 2/3
  • SC and inventory tracking and control

8
Applications of Barcode in SC 3/3
  • Ease the checkout of products UPC
  • Show prices, quantity
  • Stock out
  • Promotion coupon
  • Barcode coupons can be delivered to cell phones.
    Customers can redeem them at retail locations
    using standard barcode scanner.

9
Barcode for Consumer 1/5
  • Tracking products information
  • Internet hyperlink
  • Barcode in Japan

10
Barcode for Consumer 2/4
  • Case 1 food
  • - e.g. allergic to peanut in soy milk (gene)
  • Case 2 medicine
  • - contain heavy metal (e.g. mercury)?
  • In both cases, buyers may want to know more
    regarding
  • Origins of raw materials
  • effects of major raw materials
  • Government regulatory materials
  • Allergic reactions/side effects
  • Details of quality checking
  • etc.

11
Barcode for Consumer 3/5
  • Use barcode to represent personal information of
    end customers
  • Applications
  • Buy tickets on cell phones (movie/concert..)
  • Obtain boarding pass
  • Identity Verification

12
Barcode for Consumer 4/5
  • Buy tickets on cell phones
  • Hong Kong use credit cards, pay at arrival and
    obtain tickets
  • US pay online, print confirmation letter, scan
    the barcode on the letter, obtain tickets
  • MBO (Mobile Box Office)
  • Pay on cell phone, obtain barcode, scan the
    phone screen

13
Barcode for Consumer 5/5
  • Obtain boarding pass
  • Scan barcode from cell phones
  • Identity Verification
  • Identities check before allowing the holder to
    enter
  • sports arenas, fairgrounds, transportation
    etc.

14
What is missing in HK?
  • All stages of Supply Chain except Consumer
  • Missing barcode applications for consumer
  • The way for Consumers to get information
  • How to get consumers information
  • Consumers Demand
  • Retailers Service supply

15
Enhancement 1/2
  • Software
  • Compatible to cell-phone
  • Develop Update
  • Cost
  • Hardware support
  • Cell phone with camera (Common)
  • Camera resolutions?

16
Enhancement 2/2
  • Network Telecom support
  • 2G? 3G? 4G?
  • Speed
  • Database Issue
  • Information required by consumers
  • Maintenance update
  • Accuracy of information?

17
Benefits 1/2
  • GS1
  • End-user information
  • Identity Verification Money Back card of
    Parkn Shop
  • E-tickets
  • More cooperation
  • Telecommunication E-tickets via MMS
  • .com access hyperlink database
  • Software hardware Cell phone or other medium
  • Standard provider bridge
  • Add more value
  • Consumer
  • More SC information
  • Food content, medicine description
  • Decision making
  • Other parties in SC
  • Feedback of end-user information
  • Consumer behavior
  • 3rd parties
  • Software, Network, database Cell phone

18
Benefits 2/2
  • Supply Chain Information sharing

19
Action plan
  • Information collecting
  • Internet
  • Site visit
  • Interview with lead users
  • Technology-oriented Retailer
  • Young consumers
  • Expertise
  • GS1
  • Technological professional

20
Action plan
  • 2 stages Questionnaires
  • 1st,Potential applications
  • 5 points scale
  • (From want to Not want)
  • Example
  • 1. Know food origin
  • 2. Know Medicine allergy from package
  • 3. E-ticket on Cell-phone
  • 2nd, Problem with Selected ones
  • 7 points scale
  • (From strongly disagree to neutral, to strongly
    agree)
  • Example
  • 1. I want to have cell-phone with camera
  • 2. I want to know more information about by
    cell-phone at any time.
  • 3. I would search info online before buying.
  • Data analysis
  • Decision making (AHP, Analytical Hierarchy
    Process)

21
Action plan
  • Subjects
  • 20 lead users
  • Apparatus
  • Cell-phones with camera
  • Existing identification software
  • Potential product with barcode
  • Existing database support
  • Objective evaluation
  • Speed-accuracy tradeoff
  • Factorial Design
  • Different barcodes (sizes) and resolutions of
    camera
  • Time and errors
  • Subjective evaluation (User satisfaction)
  • 7 points scale with comments
  • Fromm Strongly Disagree to Neutral, to
    Strongly agree
  • For example
  • 1. The barcode is easy to be scanned.
  • 2. The cell-phone is easy to scan
  • 3. The information is enough

22
Action plan
  • Weekly meeting
  • Regular Communication
  • Stanford
  • GS1

23
IELM 550
IELM 550
24
v
25
International Cooperation
  • Stanford University
  • US Market information
  • Comparison with HK
  • Applications in US
  • Compatibility with HK
  • Further discussion

26
The Deliverables
  • A comprehensive final report
  • Description of the goals and expectations
  • Description of present status
  • Demand Identification
  • New applications description
  • Technology review
  • Expertise
  • International (US) market information
  • Usability test
  • Evaluation of existing software and hardware
  • Recommendations for improvements
  • including description of risk and uncertainties
  • Business model with promotion plan
  • Implementation timetable with major milestones
  • Supporting documents

27
Overall schedule
  • From Jan 9th to Mar 20th, 2009

28
Thank you!Q A
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