Building Learning Communities with the Blackboard Community System

1
Building Learning Communities with the Blackboard
Community System

• Presented By
• Lara Oerter, Sr. Director, Blackboard Product
  Marketing
• Peter Van Tienen, Director, Blackboard Solutions
  Engineers

April 14, 2005
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A word from our lawyers

• Any statements in this presentation about future
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  "Risk Factors" section of our most recent 10-K
  filed with the SEC. In addition, the
  forward-looking statements included in this press
  release represent the Company's views as of April
  11, 2005. The Company anticipates that subsequent
  events and developments will cause the Company's
  views to change. However, while the Company may
  elect to update these forward-looking statements
  at some point in the future, the Company
  specifically disclaims any obligation to do so.
  These forward-looking statements should not be
  relied upon as representing the Company's views
  as of any date subsequent to April 11, 2005.
  Blackboard, in its sole discretion, may delay or
  cancel the release of any product or
  functionality described in this presentation.

3
Welcome

• Session Objectives
• Provide an overview of the key capabilities in
  the Blackboard Community System
• Discuss ways in which institutions are using the
  Blackboard Community System
• Innovation
• Clients are using Blackboards innovative
  technology to build customized environments that
  meet their needs

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Agenda

• Setting the Context
• Capabilities of the Blackboard Community System
• How Clients Use the Blackboard Community System
• Academic Gateways
• Online Education Communities
• Enterprise Portals
• How Blackboard Works with Clients
• Q and A

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The Networked Learning Environment
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The Path to the Networked Learning Environment
INSTITUTIONAL GROWTH
MISSION CRITICAL
EXPLORATORY
SUPPORTED
STRATEGIC
TRANSFORMATIVETHE NETWORKED LEARNING
ENVIRONMENT

• Course web sites

• Commercial enterprise course management system

• Online courses, organizations, and institutional
  services integrated with back-office systems

• A full online campus with learning communities
  and shared digital content resources

• When any student or teacher can view
  instructional content, collaborate with
  educators, evaluate academic performance, and
  access learning resources at any time to achieve
  their educational objectives.

Phase 2
Phase 3
Phase 4
Phase 5
Phase I
TIME
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The Benefits of aNetworked Learning Environment
INSTITUTIONAL BENEFITS
MISSION CRITICAL
EXPLORATORY
SUPPORTED
STRATEGIC
TRANSFORMATIVETHE NETWORKED LEARNING
ENVIRONMENT
Phase 2
Phase 3
Phase 4
Phase 5
Phase I
TIME
8
Common Community Problems When Trying to Achieve
a Networked Learning Environment

• Too Much Information
• Institutions have to SPAM their faculty and
  students
• Too many online sources of information most
  with unique passwords
• Too Little Communication
• Services offered only in-person during normal
  business hours
• Distance and commuter students disconnected from
  the community
• Under-utilized mentors, advisors, and students
  communities
• Learning without Personalization
• Online learning communities lack unique look and
  feel
• Disciplines are unique but online learning is the
  same
• Commerce Mayhem
• Many departments have no online purchasing of
  required academic products and services
• Departments have dozens of distinct insecure,
  complex and costly solutions

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Quick Facts

• Introduced in July 2000 as the Blackboard Portal
  System
• Name changed in October 2004 to reflect how
  software is being used in the field to
• build learning communities
• provide information and services to those
  communities
• 350 active clients have implemented the
  software
• Some use it in conjunction with other campus
  portals
• Some use it to as their main campus portal

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The Blackboard Community System
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ConnectionsCommunity Building Tools

• Campus organizations
• Student or faculty associations
• Community website creation
• Community communications
• Development and management can be assigned to
  individual users or groups.

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ConnectionsPortal Web Services

• Self-contained portal and/or service provider to
  multiple institutional portals
• Central point of access for academic and
  administrative activities

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ConnectionsChannels / Modules

• Deliver regularly updated headlines and content
  to users
• Individual users can customize their personal web
  pages
• Availability of modules is role-based
• Deliver over 100 modules and channels
• Build an unlimited number of additional ones

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PersonalizationRole-based Information Delivery
An undergraduate student,

• Targeted delivery of information and content
  based on institution role including
• Portal tabs
• Modules
• Channels
• Tools
• Courses
• Organizations

a Biology undergraduate student,
a faculty member,
or faculty on another campus.
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Personalization Multi-Institution Branding and
Management

• Each schools can be given their own domain and
  look-and-feel
• Each department can be given their own domain and
  look-and-feel
• Each group can be given their own domain and
  look-and-feel.
• Delegated Administration allows System Admins to
  assign administrative tasks to various
  individuals or groups

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e-Commerce

• Charge for items via a students campus card or
  credit card including
• Services
• Events
• Merchandise
• Courses
• Organization membership
• Other items
• View their one-card account balance, transaction
  history, and deposit funds (when using Blackboard
  Transaction System)

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e-Marketplace

• Online storefront
• Accepts Visa / MasterCard / Discover / AMEX and
  campus one-card
• Create unified online campus shopping environment
• Delegate to multiple vendors

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Academic Gateways
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University of Durham

• Profile
• Higher Ed
• Founded 1832
• Stockton, Durham England
• 13,000 students
• Goals
• Student/staff service within an academic web
  presence
• Reflects the individual personalities of
  organizations

www.dur.ac.uk
http//duo.dur.ac.uk
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University of South Florida

• Profile
• Higher Ed, Public Research Institute
• 41,000 students
• Tampa, Florida
• Building Blocks
• Integrated w/ SCT Banner
• e-Commerce in the future
• Goals
• Enhanced technology for learning
• Easy access to libraries
• Student convenience

www.usf.edu
http//my.usf.edu
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Online Education Communities
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University of Durham

• Profile
• Higher Ed
• Founded 1832
• Stockton, Durham England
• 13,000 students
• Goals
• Attract diverse students
• Improve freshman orientation
• Foster inclusive electronic community

www.dur.ac.uk
http//duo.dur.ac.uk
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California State University, Hayward

• Profile
• Higher Ed, Public School
• Hayward, CA
• 13,000 students
• SCT Plus SIS
• Goals
• Community building
• Student Performance Management
• Effective Communication

www.csuhayward.edu
http//bb3.csuhayward.edu
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Princeton University

• Profile
• Higher Ed, Ivy League
• 6,600 students
• 12,000 staff
• Integrated Peoplesoft SIS
• Goals
• Extended learning
• Easy library access
• Alumni
• Face books to engage community

www.princeton.edu
http//blackboard.princeton.edu
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Phillips Exeter Academy

• Profile
• K12
• Private School
• Exeter, NH
• 178 instructors, 1,400 students
• Goals
• Single login to all web service/info
• Decreased communication costs
• Extend vibrant communities online

www.exeter.edu
http//blackboard.exeter.edu
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Embry-Riddle Aeronautical University

• Profile
• Higher Ed, Private
• 130 locations worldwide including major campuses
  in FL, AZ
• Largest aerospace engineering program
• Integrated Datatel SIS
• Goals
• Comprehensive one-stop services
• Targeted communication and enhanced collaboration
• Community across physical locations

www.erau.edu
http//erau.blackboard.com (ASP)
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Enterprise Portals
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Seneca College

• Profile
• Higher Ed
• Toronto, Ontario, Canada
• 100,000 students from 75 countries, 90,000
  part-time
• Goals
• Unified academic tools
• Comprehensive single login
• Rich personalized student services

www.senecac.edu
http//my.senecacollege.ca
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University of South Florida

• Profile
• Higher Ed, Public Research Institute
• 41,000 students
• Tampa, Florida
• Building Blocks
• Integrated w/ SCT Banner
• Goals
• Student convenience
• Student retention
• Online commerce

www.usf.edu
http//my.usf.edu
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Grinnell College

• Profile
• Higher Ed, private, residential,
• 1,350 FTE
• Grinnell, Iowa
• Liberal arts college
• Newsweek Best All-Around College in US
• Goals
• Role-based, personalized web services
• Thriving online communities
• Support diverse campus life

www.grinnell.edu
http//blackboard.grinnell.edu
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Thomas Jefferson University

• Profile
• Philadelphia, PA
• Higher Ed. Academic Health Center, incl. medical
  school, graduate, and undergraduate
• 3,000 students
• Goals
• Central place for communication
• Single-login to SCT Banner, PeopleSoft, Library
  databases, email, and Physician Homebase

www.jefferson.edu
http//pulse.jefferson.edu
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Sycamore Community Schools

• Profile
• K12
• Public School District
• Cincinnati, OH
• District with 7 schools
• Rated Excellent by Ohio Dept. of Education
• Goals
• Deeper home to school connection
• Community outreach
• Professional Development

www.sycamoreschools.org
Bb isHome Page
http//www.sycamoreschools.org
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Sarasota Public Schools

• Profile
• K12
• Public School District
• Sarasota, FL
• 35 schools
• 5,000 staff, 38,000 students, plus 19,000 adult
  students
• Goals
• Dynamic Web Presence
• District News and Updates
• Community Awareness
• Resources for Parents, Students, and Teachers

www.sarasota.k12.fl.us
Bb isHome Page
http//blackboard.sarasota.k12.fl.us/
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How Blackboard Works with Clients

• Client Objective
• Minnetonka Public Schools wanted to implement the
  Blackboard Community System to personalize their
  web site, thereby creating a powerful and dynamic
  communication link between the district and the
  community.
• Blackboard Consulting Deliverables
• Working with key stakeholders within the school
  district, Blackboard Consulting developed a
  strategic framework for community building
  activities. This framework enabled Minnetonka to
  build and tailor its portal services to meet the
  ever changing needs of its user community.
• Client Outcomes
• Fully implemented Blackboard Community System
  that will eventually replace their existing
  public website.
• Branded Blackboard application that maintains
  the schools identity and marketing strategy.

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Closing Slide

• Innovating Together in 05
• Blackboard works closely with you to listen to
  what you want in our products
• e-Learning is about more than just the course
  environment its about learning communities
• Resources Available
• This presentation will be posted on the Users
  Conference website
• Webinars on Application Pack 3 and Release 7
  coming soon!!
• Join CommunitySite (http//communities.blackboard.
  com) for more information on building learning
  communities
• Follow up Contact(s)
• Lara Oerter loerter_at_blackboard.com
• Peter Van Tienen pvantienen_at_blackboard.com
• IF YOU ONLY REMEMBER 1 THING
• Blackboard works with institutions to develop the
  technology to enable learning communities