???: Apple vs. TPK ? ????? - PowerPoint PPT Presentation

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???: Apple vs. TPK ? ?????

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Title: Author: Victoria Last modified by: USER Created Date: 11/29/2000 8:52:43 AM Document presentation format: – PowerPoint PPT presentation

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Tags: tpk | apple | swot

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Title: ???: Apple vs. TPK ? ?????


1
  • 07????

2
????
  • ??
  • ?????????
  • ??????
  • ????
  • ????
  • ????
  • ????
  • ?????????

3
?????????
  • ?? - 2011???311???????????????
  • ?? - ??311????????,????????????,???????,??????????
    ???2011?10??????,?????,?????

4
?????????
  • ???????
  • ??? Apple vs. TPK ? ?????
  • Apple ??????,?????????

5
??????
  • ???(Pioneer)??????????????????,?????
  • ???(Growth)?????,??????????,?????????
  • ???(Mature)??????
  • ???(Decline)??????????????,????????

6
???????
?????
PC, Notebook
YAHOO,AMAZON
???
???
???
???
??????
7
?????????????
  • 1. ?? ?? ??
  • 2. ?? ?? ?? ??
  • 3. ?????????????
  • 4. ????
  • (?????????)

8
???? - ?????
  • 1.????? (growth industry)
  • ?????????????
  • ????????,?????????,??????????
  • ????????????
  • ?????
  • Ex???????????????

9
  • 2.????? (defensive industry)
  • ??????????,?????
  • ????????
  • ?????????????
  • ??---?????????????
  • Ex ????????????

10
  • 3. ????? (cyclical industry
  • ??????????,??????
  • ???,???????????????
  • ??---??????,????????
  • Ex?????1991??????2.8
  • billion?1996??????4 billion

11
???? 1.?????
  • ?????????????????????????????
  • Ex????????????????
  • Exrecord player???? CD player?????????

12
  • ????????????????
  • Ex?????????????????,????????
  • Ex???????????????

13
  • ???????????????????
  • Ex????????????1970??????,???????????,????????????
    ?????????????????

14
  • ???????????,?????????
  • 1. ?????
  • 2. ?????

15
???? 2.?????
  • ???,??????????????????
  • ??????????,?????????????????????????????????

16
  • ??????????????,????????????
  • Ex????,?????????????????????
  • Ex??????????????????????

17
???? 3.?????
  • ?????????????
  • ????????????
  • Ex??????????,??????????
  • ?????????????????
  • Ex?????????,?????????

18
???? 4.????
  • ???????????????
  • ?????????,??????????,????????

19
???? 5. ?????
  • ???????,??????????????
  • Ex??????????????????
  • Ex???????????????????????????

20
????
  • ?????????
  • 1.Top-Down ?????,
  • 2.????????,?
  • 3.???????
  • ???????????????

21
  • 1.Top-Down????
  • ????????????????????????????????????????,?????????
    ????
  • ??,??????????????GDP?????1.7?,????????????,??????G
    DP??????

22
  • 2.????????
  • ??????????????(???????????)??????
  • Ex????????????,??????,???? GNP??????
  • EX????????????,??????????????

23
  • 3.????
  • ???????????,????????????????
  • ?????????????,????,????,???????????

24
?????
  • ?????????????????,????????!
  • ??????????
  • ??????
  • ????
  • ????

25
  • ????????????????,???????????,????????????????(sub-
    markets or segments)???,??????????,??????????

26
???????? - ???
  • 1.???? 10.5
  • 2.???? 8.2
  • 3.?????? 7.3
  • 4.???(???????) 2.2
  • 5.?? 3.0
  • ?? 31.2
  • ???GDP????? 30.4

27
???????(segments)?
  1. ??????,
  2. ????????

28
1.???????
  • (1)??????????????
  • (2)???????????????????????
  • (3)???????? vs ????
  • (4)???????Jaguar,????Benz?
  • (5)??Slims???
  • (6)?????? vs ???
  • (7)?????? vs ???

29
2.???????
  • (1)?????????????????
  • (2)?????????????
  • (3)?????? vs ?????
  • (4)???????? vs ?Benz??
  • (5)??????IBM????
  • (6)????????? vs ????
  • (7)?????IBM????

30
?????????????
  • 1.???????
  • ?????????,???????????????????????????????
    ???????????????????????????????????!

31
  • 2.?????
  • ?????????,?????????????????,?????????????80???
    ,?????????
  • 3.????????
  • ??????????,????
  • 1.???????????
  • 2.???????????
  • ?????????(???? vs Costco)???

32
?????,????
  • ?????,?????????,?????????????????????????????
  • ??,????,?????????????????????,????????????????????
    ,??????????????,????DRAM?TFT LCD????????????,?????
    ????,?????

33
????
  • ??????????????????????
  • ??????????,????,????????
  • ???????????????,??????????????(?????)?

34
A????????
????
??
??
??
??
??
35
????
  • ????????????????,??????????????
  • ??????????????????,???????????????????????????,???
    ???,???,?????????!
  • (?????????)

36
?????????-??????
  • 1996 1997 1998 1999
  • ???? 36.0 37.0 40.7 42.0
  • ???? 31.0 33.0 35.5 38.0
  • ????? 86 89 87 90.5

37
?????????
  • ??????????????????
  • ?????????????????????
  • ??????????????,???????????
  • ???????????????
  • ??????????????,?????????

38

????????
  • 1. ????
  • 2. ?????
  • 3. ????
  • 4. ????????

39
1. ????
  • ??(Brand name)
  • ??(Reputation)
  • ??(Service)
  • ??,???????????,????????????40???

40
2. ?????
  • ??????????,????????(??)?
  • ??????????????????,?????,?????????????????????????
    ???,?????????,????????????,??????????????
  • ?????????????

41
3. ????
  • ??????????????????????????,??????????????????
  • ????????????,??????,???????????????(???????!)
  • ???????P/E?????????

42
4. ????????
  • ???????????????????,???????????????????????
  • ???????????,??????????????????,???????,??????????
    ??
  • 1996??,????????,??????,???????Tyson Foods?????????

43
???????  
  • ????

????
????
?????
Michael E. Porter
SWOT??
44
???????????
????
1.?????
2.??????
3.?????
?????
????
????
??????
????
????
4.???
5.????
45
SWOT??
  • Strength(??)
  • Weakness(??)
  • Opportunities(??)
  • Threats(??)

46
??
  • ???????????????????????????,??????????????????????
    ????
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