Scott

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• Scott
• Mike
• Robbie

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Heineken

• History
• Television Ads
• Print Ads
• Website

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Heineken History

• Began as a family business in the 1800s after a
  decline of beer drinking in the Netherlands. Over
  251 years in the brewing business without much
  change to the closely guarded recipe.
• Company developed Europes favorite beer and has
  become the most international brewer in the
  world.

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Heineken History cont.

• June 2000, received King Williams I prize for
  Dutch Entrepreneurship.
• Expands operations to China, Nigeria, Sweden,
  Belgium, Slovakia and Spain.

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Heineken Now

• After three generations, still family owned.
• Makers of specialty beers, light and alcohol-free
  beers.
• Operations in over 170 companies.
• Acquire strong brands to create a new and larger
  company.

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T.V. Ad campaign

• Ads developed by the Lowes ad agency, also known
  for the Got Milk and Can you hear me now?
  ads.
• Designed to bring brands into popular culture.

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Some examples of Heineken TV ads
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Heineken print ads

• Designed to be simple and humorous, yet
  effective.
• All thematically similar.

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Heinekens web presence

• Heineken.com
• HeinekenInternational.com
• Heineken.com.au

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The End