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Childhood Without Violence campaignChildren
Support CentreMarch 2007
Alma Tamošaityte Head of Human Resources Research
department TNS Gallup alma.tamosaityte_at_tns-global.
com www.tns-gallup.lt
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Contents
Research methodology......
...3 Research conclusions...
8 Research results...
...11 Participation in the
survey..12 General
results....20
Have you noticed the ongoing Childhood Without
Violence campaign?.....26 Have you
recently noticed some information inputs of the
campaign?......32 Do you consider the
Childhood Without Violence campaign
useful?..57
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Research methodology
4
The overview of the research (I)
5
The overview of the research (II)
6
The overview of the research(III)
7
Data statistical error

• It is necessary to consider the statistical error
  when evaluating the results. The error appears
  due to the sampling, since the survey does not
  cover the whole population. The error is
  calculated mathematically.
• The table below presents the errors which vary
  depending on the number of respondents and the
  distribution of answers.

Sample size Distribution of the answers Distribution of the answers Distribution of the answers Distribution of the answers Distribution of the answers Distribution of the answers Distribution of the answers Distribution of the answers Distribution of the answers Distribution of the answers
Sample size 50 45/55 40/60 35/65 30/70 25/75 20/80 15/85 10/90 5/95
10 31 30.8 30.4 29.6 28.4 26.8 24.8 22.1 18.6 13.5
30 17.9 17.6 17.5 17.1 16.4 15.5 14.3 12.8 10.7 7.8
50 13.9 13.8 13.6 13.2 12.7 12 11.1 9.9 8.3 6
75 11.3 11.3 11.1 10.8 10.4 9.8 9.1 8.1 6.8 4.9
100 9.8 9.8 9.6 9.3 9 8.5 7.8 7 5.9 4.3
150 8 8 7.8 7.6 7.3 6.9 6.4 5.7 4.8 3.5
200 6.9 6.9 6.8 6.6 6.4 6 5.5 4.9 4.2 3
300 5.7 5.6 5.5 5.4 5.2 4.9 4.5 4 3.4 2.5
400 4.9 4.9 4.8 4.7 4.5 4.2 3.9 3.5 2.9 2.1
500 4.4 4.4 4.3 4.2 4 3.8 3.5 3.1 2.6 1.9
600 4 4 3.9 3.8 3.7 3.5 3.2 2.9 2.4 1.7
700 3.7 3.7 3.6 3.5 3.4 3.2 3 2.6 2.2 1.6
800 3.5 3.4 3.4 3.3 3.2 3 2.8 2.5 2.1 1.5
900 3.3 3.2 3.2 3.1 3 2.8 2.6 2.3 2 1.4
1000 3.1 3.1 3 3 2.8 2.7 2.5 2.2 1.9 1.4
Example Let us assume that 500 respondents
answered the question if they know X. 40 said
they have heard of X. It means that with
confidence of 95 we can claim that the true
meaning is in interval of 40 4.3.
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Research conclusions
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Conclusions (I)

• The Childhood Without Violence campaign was
  successful both on the awareness and usefulness
  aspects
• The majority of the respondents knew about the
  campaign.
• The most successful way of providing information
  is TV and radio broadcasting, while the least
  likely way to reach the audience was the posters
  and leaflets.
• Almost all the respondents claim the Childhood
  Without Violence campaign is necessary.

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Conclusions (II)

• The women were more interested in the Childhood
  Without Violence campaign and more likely to
  consider it useful than the men.
• The trend is that the older the respondents are,
  the less they know about the Childhood Without
  Violence campaign and consider it useful.
• The youngest respondents noticed the campaign
  more often than others. All the young people
  claimed the campaign is necessary.
• The aged respondents were less interested in the
  campaign and tended to devalue its usefulness.
• In the biggest cities the percentage of
  awareness and usefulness perception of the
  Childhood Without Violence campaign was higher
  than elsewhere.
• People living alone, the divorced and the
  widow(er)s were the least aware of the Childhood
  Without Violence campaign

Vilnius, Kaunas, Klaipeda, Šiauliai, and
Panevežys.
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The research results
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Respondent distribution by sex
N514
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Respondent distribution by age group
N514
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Respondent distribution by living place
N514
15
Respondent distribution by education
N514
16
Respondent distribution by occupation
N514
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Respondent distribution by family situation
N514
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Respondent distribution by income
N514
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Have you noticed the ongoing Childhood Without
Violence campaign?
N514

• Almost two thirds of all the respondents have
  noticed the Childhood Without Violence campaign.

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Have you recently noticed these information
inputs of the Childhood Without Violence
campaign?
N514

• Out of all inputs of the Childhood Without
  Violence campaign the TV advertisement was
  mostly noticed.
• The printed info, especially leaflets, were
  noticed less often than the broadcasted one.

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The awareness of the Childhood Without Violence
campaign information
N514

• The overwhelming majority of the respondents have
  noticed at least one campaign info input.

22
The awareness of the Childhood Without Violence
campaign and its information

• Most respondents who noticed the ongoing CWV
  campaign were aware of its information partly.
• Half of those who claimed no aware of the
  campaign still noticed some or even all of the
  campaign information inputs.

23
Do you consider the Childhood Without Violence
campaign useful?

• Remark the respondents who did not notice any
  CWV campaign information input did not have to
  answer this question.

24
Have you noticed the ongoing Childhood Without
Violence campaign? Sex

• The women tended to notice the CWV campaign more
  often than the men.

25
Have you noticed the ongoing Childhood Without
Violence campaign? Age group

• The youngest respondents were the most aware of
  the CWV campaign, while the aged were the least
  aware.

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Have you noticed the ongoing Childhood Without
Violence campaign? Living place

• The respondents living in the biggest cities
  tended to more often notice the CWV campaign than
  those living elsewhere.

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Have you noticed the ongoing Childhood Without
Violence campaign? Occupation

• The pensioners, self-employed and unemployed
  tended to notice the CVW campaign less often than
  others.

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Have you noticed the ongoing Childhood Without
Violence campaign? Family situation

• Those living separately, widowed or divorced were
  less aware of the CWV campaign.

29
Have you recently noticed the TV advertisement
with a girl shouting at her teddy bear? Sex
30
Have you recently noticed the TV advertisement
with a girl shouting at her teddy bear? Age group
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Have you recently noticed the TV advertisement
with a girl shouting at her teddy bear? Living
place
32
Have you recently noticed the TV advertisement
with a girl shouting at her teddy bear? Occupation
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Have you recently noticed the TV advertisement
with a girl shouting at her teddy bear? Family
situation
34
Have you recently noticed the advertisement on
the radio with children addressing the adult? Sex
35
Have you recently noticed the advertisement on
the radio with children addressing the adult? Age
group
36
Have you recently noticed the advertisement on
the radio with children addressing the adult?
Living place
37
Have you recently noticed the advertisement on
the radio with children addressing the adult?
Occupation
38
Have you recently noticed the advertisement on
the radio with children addressing the adult?
Family situation
39
Have you recently noticed a leaflet 10 steps to
become better parents? Sex

• Women tended to notice the leaflet more often
  than men.

40
Have you recently noticed a leaflet 10 steps to
become better parents? Age group

• The youngest respondents were mostly aware of the
  leaflet.

41
Have you recently noticed a leaflet 10 steps to
become better parents? Living place

• The respondents living in Klaipeda noticed the
  leaflet the most often, while those living in
  Šiauliai did not see a single leaflet.

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Have you recently noticed a leaflet 10 steps to
become better parents? Occupation

• The pupils, students, and the self-employed
  tended to notice the leaflet of the CWV campaign
  more often than other respondents.

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Have you recently noticed a leaflet 10 steps to
become better parents? Family situation

• The singles tended more often to notice the
  leaflet than the others.

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Have you recently noticed a poster with a girl
addressing the adult? Sex
45
Have you recently noticed a poster with a girl
addressing the adult? Age group

• The youngest respondents mostly tended to notice
  the poster.

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Have you recently noticed a poster with a girl
addressing the adult? Living place

• The poster was mostly noticed in Klaipeda.

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Have you recently noticed a poster with a girl
addressing the adult? Occupation

• The pupils, students and the self-employed tended
  to notice the poster more than others.

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Have you recently noticed a poster with a girl
addressing the adult? Family situation

• The singles tended to notice the poster more
  often than others.

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Do you consider the Childhood Without Violence
campaign useful? Sex
50
Do you consider the Childhood Without Violence
campaign useful? Age group

• The older the respondent is, the less he/she
  considers the campaign useful.
• All the young respondents considered the campaign
  useful.

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Do you consider the Childhood Without Violence
campaign useful? Living place

• The respondents living in the biggest cities
  tended to think more often that the campaign is
  useful.
• All respondents living in Klaipeda ir Šiauliai
  considered the campaign useful.

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Do you consider the Childhood Without Violence
campaign useful? Occupation

• Almost all the respondents think the campaign is
  useful while among pupils and students there was
  no a single respondent claiming it is useless.

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Do you consider the Childhood Without Violence
campaign useful? Family situation