CCO

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• CCOs first college and university exhibition has
  yielded fruitful results and managed to attain
  its goals while maintaining high proficiency and
  participant satisfaction.

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• We welcomed 38 universities from different parts
  of the world, and hosted Canadas 2011 University
  and College Exhibition with the participation of
  16 Canadian Universities and Colleges that
  represent some of the best of the Canadian
  educational system.
• Students and parents had the opportunity to have
  one-on-one discussions with university and
  college representatives to ask all their
  questions about the respective educational
  institution, its programs, estimated budget, and
  understand visa and residency requirements.

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Effective Marketing Media Tools

• Several media tools were used to promote the
  exhibition and ensure we reach our targeted
  audience.
• Our targeted audience was of students aging 16
  24 years old and their parents.

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Newspaper Ads

• A detailed ad about CCOs exhibition was
  published in two of Jordans most popular
  newspapers Al Rai (www.alrai.com) and Al Ghad
  (www.alghad.com).
• The ad was published in Al Rai on October 5th and
  9th (page 58) and in Al Ghad on October 6th, 7th
  (sports-page B2) and 8th (sports-page B2).
• Size of the ad was (11.7 cm x 15 cm).

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Al Rai Newspaper
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Al Ghad Newspaper
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Radio Commercials

• For 5 days, 16 spots (per day) from October 2nd
  to 9th (excluding the 7th) promoted the
  exhibition on Fann FM (www.fannradio.com) radio
  station during the very popular Sabaho morning
  show with Daisy Reeh.
• Fann FM covered the first day of the exhibition
  live from 6-7 pm. Further, interviews with CCOs
  team, participants, and attendees were carried
  twice on Saturday and Sunday evenings.

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E- Marketing

• 5 email shots with a total of 600 000 emails were
  addressed to professionals, students, and
  businesses.

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SMS

• 50 000 text messages were sent twice prior to the
  start of the exhibition on October 6th and 8th
  targeting 50 000 youngsters and parents.
• The text of the SMS was as follows
• Meet University Reps from Canada, USA, UK,
  Holland, Switzerland,S pain, Italy, UAE, Qatar,
  Leb Jordan Sat/Sun 8- 9Oct from 4-8pm _at_Grand
  Hyatt. Under/post grad-0779555200.

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Flyers

• 1 000 flyers were distributed in all areas of
  Amman.

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Booklets

• 2 000 booklets that included the profiles of all
  participating colleges and universities were
  printed and handed out to attendees.

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Street Signs

• 10 street signs were erected in Ammans busiest
  streets.

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Street Signs
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Street Signs
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Social Media

• A special page was created on Facebook Twitter
  to invite as many people as possible to the
  exhibition.
• https//www.facebook.com/event.php?eid22460
  6670927516

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Website

• CCOs website was used to promote this
  exhibition and future events.
• http//www.ccojordan.com/university_exhibitio
  n_2011.php

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Posters

• 200 posters were printed and distributed to
  different local school and universities in Amman.
  

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Magazines

• CCO invited the most popular local magazines to
  cover the event. Among those were Layalina, Home,
  Living Well, and Sharqiat Magazines.

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School Counselors

• CCO invited 12 school counselors to the
  exhibition and a dinner with university and
  college representatives and the event
  coordinators.

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Feedback forms

• Feedback forms were distributed to all
  participants. Representatives were asked to
  evaluate the event and answer questions based on
  a scale from 1- 5, while 5 stands for excellent
  and 1 for very poor.
• The overall rating of the event was 4.3/5. It
  showed that most representatives were extremely
  satisfied and impressed by our supreme services.

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• With such intensive media coverage and a number
  of attendees exceeding 1 3001 in 2 days, CCO
  celebrates the success of its first college and
  university exhibition and is currently preparing
  for its next events.
• The majority of attendees were sincere about
  pursuing their education hence universities
  believe they have reached a large number of
  potential students within the 2 days.
• CCO is always looking forward to narrowing the
  gap between local students and foreign
  universities and becoming the leading office in
  the region.
• 1 For families attending, only one member of the
  family was required to register.

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The Upcoming Fair

• After the great success we have achieved in our
  first exhibition, and given the positive feedback
  and satisfaction that both representatives of
  universities and attendees have demonstrated, we
  are currently preparing for our next event.
• Our next fair will be held on February 11 12,
  2012 at The Grand Hyatt Hotel in Amman, and will
  be for 2 days. We are targeting 40 universities
  from different parts of the world and will be
  focusing on undergraduate and postgraduate
  students.

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Pictures from CCOs University and College
Exhibition - October 2011
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