Chapter 10 Enhancing Public Relations

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Chapter 10Enhancing Public Relations
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Public Relations

• Public relations includes all activities
  undertaken to enhance image and create goodwill.
• Private security officers convey an image of
  their employer that can either promote or detract
  from public relations efforts.
• Promoting good public relations is a vital part
  of any security officers job.

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Effective Public Relations

• Good public relations require that security
  personnel
• Look professional.
• Act professionally.

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Special Populations

• Security personnel may need to interact with
• The elderly.
• Individuals with Alzheimers disease may appear
  intoxicated.
• The disabled
• Speech of individuals who have been deaf since
  birth may sound garbled which also appears as
  intoxication.
• Epileptic seizures can look like street drugs or
  alcohol at work.
• Non-English speaking individuals.
• Those who are homeless.

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Dealing with the Press and the Media

• Security managers should balance the publics
  right to know and the reporters First
  Amendment right to publish what they know with
  their employers needs to withhold certain
  information and to protect their privacy.

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Security and Effective Public Relations

• A security officer who looks and acts like a
  professional will have greater likelihood of
  preventing crime, the primary purpose of being
  hired initially.
• Good public relations can also promote the
  security program and its safety and protection
  objectives.

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Summary Questions

• What is public relations?
• What is the role of security personnel in public
  relations?
• What factors are important to effective public
  relations?
• What special populations must security personnel
  learn to interact with?

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Summary Questions

• What medical or other conditions can be mistaken
  for intoxication or being high on drugs?
• What balance should security managers strive for
  when dealing with the press and media?
• How does effective public relations affect
  security?