Top Ten Tips For Success

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Top Ten Tips For Success

• Sam Lippman
• President, Integrated Show Management and
  Marketing

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Top Ten Tips For Success

• 1. Producer Selects Topics and Speakers
• 2. Held One Day a Year
• 3. Showcases Attendees
• 4. Group always Changing
• 5. Producer Works Closely with Every Speaker
• 6. Invite Prospects to Apply
• 7. Limit the Number of Sponsors
• 8. Target Content to capitalize on audience's
  fears and Challenges
• 9. Choreograph the pace and Format
• 10. Stay on Schedule

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Top Ten Pitfalls

• Jennifer Miller
• Group Show Director
• Prism Business Media

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Top Ten Pitfalls

• 1. Too Much vendor Content on the Agenda
• 2. Running Your Event over a Major Competitor
• 3. No Association/Publication /analyst Support
  to lend Credibility
• 4. Too Broad based
• 5. No Formal Go To Market Strategy
• 6. Not Identifying Your Audience Appropriately
• 7. Launching your outreach campaigns too early
  or too late
• 8. NOT doing Custom focused Messaging
• 9. Being aware of catastrophic events that could
  effect your venue writing the appropriate out
  clauses into your contracts
• 10. Executing a Launch without establishing a
  need or differentiating concept

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Top 10 Inhibitors

• Patty Caron
• Vice President, Conference Brands
• IDG World Expo

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Top 10 Inhibitors

1. Keeping the content development on schedule
2. Making the content attractive for attendees (vs
   what sponsors want to say)
3. Managing your Program Committee/Advisory Board
4. Are attendees qualified just because they paid?
5. How can you keep traffic on the exhibit floor
   during the conference hours?
6. Should you outsource the content development?
7. Recruiting the right level of speaker
8. Does partnering for content work?
9. How big is the revenue opportunity to re-purpose
   post show content? (webcasts/podcasts)
10. Can you distinguish your content from the
    competition?

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