Reed Elsevier

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Reed Elsevier

• Science Technical Medical (STM) Publishing in
  Europe
• Piotr Golkiewicz
• Account Manager
• Elsevier B.V

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STM publishing a highly efficient and
innovative sector

• STM industry employs 90,000 globally
• 36,000 in the EU
• 2,000 publishers publish 1.4 million articles
  p.a.
• Researcher numbers increase 3 p.a. globally
• Major investment in digitalization 90 of
  articles now online
• Average cost of publishing 3,750 per article
• Cost of access per article falling to less than
  1 Euro

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Company Structure
All four of Reed Elsevier's divisions are global,
and each of one of them focuses on a specific
market for professional information

• Elsevier, Reed Elseviers global Science
  Medical division, is the leading provider of high
  quality scientific, technical and medical
  information to the academic, research and
  healthcare communities.
• Reed Elseviers Legal division, LexisNexis, is a
  global provider of authoritative legal, news,
  public records and business information,
  including tax and regulatory publications in
  print or online.
• Harcourt, Reed Elsevier's global Education
  division, is a leading publisher serving the
  Kindergarten to Grade 12 and assessment markets
  in the US and primary and secondary markets
  internationally.
• Reed Business, Reed Elsevier's global Business
  division, is a provider of magazines,
  exhibitions, directories, online media and
  marketing services across five continents. Its
  prestige brands serve professionals across a
  diverse range of industries.

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About Elsevier

• Elsevier publishes 2000 journals and over 3000
  new books each year
• Through ScienceDirect 10 million scientists and
  researchers have desktop access to a service
  offering 8 million articles and 55 major
  reference works
• In 2004, Elsevier launched its new abstract
  indexing database, Scopus, which links users to
  over 265 million scientific web pages
• To do this we
• Maintain sales in 180 countries
• Employ over 7,000 people in 70 offices in 26
  countries of whom 1,142 are based in The
  Netherlands 

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Elsevier customer groups and products
Print
Electronic

• Key Customer Groups
• Research scientists
• Medical professionals
• Information professionals
• Library researchers
• Industrial and academic
• users

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ScienceDirect content 2006
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ScienceDirect More effective scientific
communication
Read articles before they appear in print
Alert me when a new issue is published
Submit a paper online
Send the article to a colleague
Save the article to my desktop
eMail the author
Crossref linking to other scientific publishers
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Overall ScienceDirect Usage of Articles/Year
Estimation for 2007 365 million
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E-investments since 1999 Elsevier example
In total, 300 million invested in E-publishing
technology and distribution since 1999

• Author and Editorial Systems, 10M
• 500,000 submissions
• 200,000 referees
• 1M referee reports
• 40-90 articles rejected

• ScienceDirect, Scopus, Scirus, 250M
• 7M articles
• 10M researchers
• 4,500 institutions
• 180 countries
• 310 million downloads/year
• 2.5M print pages

• eBack-files, eReference Works, 30M
• 7,000 editors
• 70,000 ed board members
• 6.5M author-publisher comms

• E-Warehouse and Production, 20M
• 250,000 new articles/year
• 180 years of back issues scanned

These investments and functions make the
difference between raw outputs of research, and
published research
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Meeting Researcher Needs
What matters to researchers?
Where are we in 2007?

• Dramatic increases in access levels since 1999
• EU libraries 3x-10x more journals via
  ScienceDirect
• 40 annual growth in ScienceDirect downloads
  (01-06 from 14M to 81M)
• Researchers list access to journals as 12th among
  their concerns

• Extremely high standards of quality control and
  integrity
• 96 of researchers regard Peer Review as
  important
• Elsevier 500k submissions, 200k reviewers, 70k
  editorial board members

• Definitively published research is preserved in
  perpetuity
• KB, Portico
• 7 million articles on SD, The Lancet to 1826

• Significant increases in researcher productivity
  since 1999
• Science only info sector less time spent
  researching vs. gathering 01-05
• Researchers read 25 articles from 2x more
  journals than in print era

• Continuing improvements in value for money
• Moderating price increases Elsevier 5.5 for
  last few years (lowest quartile) absorbing
  inflation (3), growth in articles published
  (3-4), usage (20/yr)
• E-licensing terms many journals at substantially
  less than print list price
• UK example (LISU) 20 decrease in average price
  paid per journal, 99-03
• Effective price paid per Elsevier article
  downloaded from 12 to 2 and still falling (45
  annual decrease)

• STM on a very positive trajectory since
  E-revolution began in 1999
• Question how to progress even further without
  undermining current high standards for researchers

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Innovative experimental dissemination models

• author pays Public Library of Science,
  Biomednet, financial sustainability not proven
• sponsored distribution eg Elsevier/Wellcome
  Trust
• delayed access hybrid journals content made
  freely available after embargo period, dependent
  on readership pattern
• open archiving

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What are we learning access
of STM articles, 2007
Comments
Very low levels of interest and uptake by
researchers after several years
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What are we learning cost-effectiveness
Current trajectory value for money
Likely cost impact of recent approaches
Author pays journals
Effective price paid per journal accessed

• Author-pays journal publishers raising fees
• Model has no net costs savings, transfer only
• Prolific institutions pay more
• Those contributing fewer articles pay less

0
-10
Sponsored articles
-20
-25
Delayed access

• No net savings

-30
1999
2000
2001
2002
2003
Source LISU, 2004
Index 1999 1

• Repositories duplicate system costs
• UK estimates
• Costs to build IR system 17 million
• Costs to preserve IR system unknown
• UK articles per year 60,000
• Cost per UK article deposited in UK IR 283
• Cost per article downloaded via SD 2
• Key question what is the incremental cost per
  article for how much - if any - incremental
  access?

Open archiving
New approaches will either not affect or will
increase total system costs
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Preserving the electronic record

• Elsevier has been a leader in establishing an
  official trusted third party archive at the
  National Library of the Netherlands for the
  electronic version of our journals.

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Backfiles Project 2001- Initiative to digitize
all Elsevier owned journals from 1994 to volume 1
number 1
Millions of pages 40 million for scanning Four
Sea Containers and Two Air Cargo Containers
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Lancet volume 1, number 1, 1823
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Special techniques to improve old page images
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13 Mainframe computers
Storage in Petabytes!
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The Martini Principle any time, any place,
anywhere
Authorised Users Current members of the staff of
the Licensee (whether on a permanent, temporary,
contract or visiting basis) and individuals who
are currently studying at the Licensees
institution, who are permitted to access the
Secure Network from within the premises of the
Licensee and from such other places where
Authorised Users work or study, including without
limitation halls of residence and lodgings and
homes of Authorised Users, and who have been
issued by the Licensee with a password or other
authentication. Walk-in Users Persons who are
not Authorised Users but who are registered as
permitted users of the Licensees library or
information service and who are permitted to
access the Secure Network from computer terminals
within the Library Premises. The payment of a
fee in order to be registered as a Walk-in User
is deemed not to constitute Commercial Use.
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Threat of unwarranted regulatory intervention

• Concern that out of date perceptions may lead to
  inappropriate and damaging interventions, such
  as
• mandating content deposit in open repositories,
  or
• mandating author pays business model
• STM publishing is a highly innovative efficient
  sector
• Many ongoing experiments taking place with
  differing dissemination models
• Multiple market driven reforms under way
• Regulatory intervention unwarranted and unhelpful
  to the competitiveness agenda

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Conclusions

• The current system is delivering significant
  benefits in areas that researchers value most
• Access
• Quality
• Preservation
• Efficiency
• Cost-effectiveness
• These benefits are resulting from significant
  investment in E-technologies that publishers have
  made since 1999
• Any proposed policy should rigorously quantify
  its impact on all of these dimensions before
  being implemented
• Publishers are continually working with the
  research community (policy-makers, researchers,
  librarians, funding bodies) to test new
  approaches that can deliver sustainable
  measurable benefits without compromising current
  high standards
• We strongly advocate a fact-based, test-and-learn
  approach to ensure that net benefits for
  researchers are positive
• One-size-fits all approaches will not work
  journals dynamics vary dramatically, e.g. subject
  area, business model
• We must have up-to-date facts to measure the
  impact of new approaches, e.g. on access, quality
  and cost
• We must implement based on fact-based results,
  not theory, to ensure no unintended negative
  consequences

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Piotr Golkiewiczp.golkiewicz_at_elsevier.com

• Dziekuje za uwage