?? (Kodak) ????????? - PowerPoint PPT Presentation

1 / 27
About This Presentation
Title:

?? (Kodak) ?????????

Description:

Title: 1. Author: Cheng KF Last modified by: Created Date: 4/25/2006 3:57:20 PM Document presentation format – PowerPoint PPT presentation

Number of Views:75
Avg rating:3.0/5.0
Slides: 28
Provided by: Chen112
Category:
Tags: company | kodak | nokia | profile

less

Transcript and Presenter's Notes

Title: ?? (Kodak) ?????????


1
8. ??????????
  • ????

2
??
  • ????????
  • ?????
  • ?????
  • ????

3
????????
  • ?? (Kodak) ?????????

???,??!
???,????!
???,???????????????!
4
????????
  • ????????????

?????
??????
Amazon.com?
???????
  • ???????????
  • ????????
  • ???????

5
????????
  • ??????????????????
  • ???????

???????,?????????,???????!
6
???????1/8
  • ???????????
  • ??????????
  • ????????????
  • ????????,??????????
  • ???????????????????
  • ??????????????????
  • ???????????????,????????????

7
???????2/8
  • ???? (industry structure)

???? ??
?? ?? ?? ???? ????
?? ?? ??? ????
?? ????
???
????
??
????
????
8
???????3/8
  • ?????
  • ????
  • ????????????

??????
???? ????21????
9
???????4/8
  • ?????
  • ????
  • ???????????

??????
????????????????
10
???????5/8
  • ?????
  • ????
  • ??????,????????

??? ??
?????????????????
  • ????
  • ??????????????

11
???????6/8
  • ????????
  • ????
  • ??????????????
  • ???????????
  • ????
  • ????????????????
  • ??????DVD??DVD?????

12
???????7/8
  • ????????
  • ????
  • ???????????????
  • ?????????,??????????
  • ????
  • ???????????????
  • ??????????,?????

13
???????8/8
  • ????????
  • ??
  • ?????????????,???????
  • ?BMW??MiniCooper,???????
  • ??
  • ????????????????
  • ?????A???????,??????????

14
???????1/5
  • ??????
  • ???????
  • ????
  • ????
  • ???????
  • ????
  • ????????????

?Nokia?????????????,??????????????
15
???????2/5
  • ???????
  • ????
  • ?????????????????????

??A???????????????50,A???????????????????
16
???????3/5
  • ???????
  • ?????--Porter???(value chain)

???????(??????)
?????
??????
????
????
??
??????
??????
?????
????
??
17
???????4/5
  • ???????
  • ????
  • ????
  • ????
  • ????
  • ????
  • ???

???????,?????????!
18
???????5/5
  • ????
  • ???????
  • ?????

?????????????????,?????????????????????????? ??
???????????????????
19
??????1/9
  • ????

????
????
???
??????
????
???
????
????
20
??????2/9
  • ????
  • ????(position defense)
  • ????????,???????
  • ???????,???????
  • ???????MP3??,?????

21
??????3/9
  • ????
  • ????(flank defense)
  • ???????????

?????
??????????????,????????????,???????
22
??????4/9
  • ????
  • ??????(preemptive defense)
  • ???????,????????
  • ??????????
  • ???????????
  • ????(counter-offensive defense)
  • ????????,????
  • ?????????

23
??????5/9
  • ????
  • ????(mobile defense)
  • ?????????????

7-ELEVEN
????????????,????????????????,??????
  • ????(contract defense)
  • ????????,??????

24
??????6/9
  • ????

????
????
???
????
???
????
????
25
??????7/9
  • ????
  • ????(frontal attack)
  • ????????????????
  • ?????????(eBay)??????,??Yahoo?????
  • ????(flank attack)
  • ???????????????
  • ???????????????

26
??????8/9
  • ????
  • ????(encirclement attack)
  • ?????????????

??Asus
?????????,?????W1?????W3?????W6????????
27
??????9/9
  • ????
  • ????(bypass attack)
  • ???????
  • ???????????
  • ????(guerrilla attack)
  • ??????????????
  • ?????????

???
??????????????
Write a Comment
User Comments (0)
About PowerShow.com