WHY-HOW CHARTING

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WHY-HOW CHARTING

• This set of slides is intended to help explain to
  a group how Why-How charting works in practice
• Please do not attempt to use these slides as part
  of a presentation until you have read and fully
  understood the relevant sections of Managing by
  Design, you know how each slide builds, and you
  are clear on the points you wish to make with them

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WHY-HOW CHARTING

• A technique to explore objectives
• overarching objectives - the fundamental WHY?
• subordinate objectives - what supports what
• Provides a sense of perspective
• a basis for prioritising between objectives
• criteria for evaluating whether an objective is
  met
• helps position new objectives
• Encourages evaluation of alternative strategies
• validates the appropriateness of current
  objectives
• identifies weak areas in the strategy
• stimulates the exploration of alternative
  approaches

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WHY-HOW CHARTINGExample
Why?
But Why?...
Why is thisOur Objective?
Improve Product Value
Increase Sales Volume
Improve Product Value
Increase Sales Volume
Provide Succesful Products
Develop Winning Products
Our Objective?
Design and Develop winning Concepts
Develop People Resource and Capability
Design and Develop winning Product
Develop People Resource and Capability
...and how will we meet it?
How?
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WHY-HOW CHARTINGExample
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REAL EXAMPLES OF WHY-HOW 1
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REAL EXAMPLES OF WHY-HOW 2
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WHY-HOW CHARTINGProcess

• List out the objectives and requirements of the
  organisation one objective per post-it note
• Place the first post-it note on the board
• For each post-it placed ask Why are we doing
  this
• Find and place the objectives that answer this
  question and continue the process
• For each post-it placed ask How are we doing
  this
• Find and place the objectives that answer this
  question and continue the process
• Create new or implied objectives as necessary to
  complete the logic of the model
• Resolve any disagreements through understanding
  each others perspectives and explanations

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WHY-HOW CHARTINGReview

• What has been the value of the Why-How Charting
  exercise?
• What value has it added to us as an organisation?
• What value would there be in exploring the result
  with our customers?
• How should we take this forward?