The Writing Process

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Chapter 4

• The Writing Process

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Sending Written Messages That Work

• Atlee Corporation is a consulting company with
  offices in several major cities in the United
  States. An old firm, it is considered
  conservative and somewhat elite. The company
  directors have finally bowed to pressure and
  agreed to institute a casual dress day for
  employees, The directors issued the following memo

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Case Study Questions

1. Is this business message receiver-oriented? What
   is the messages objective?
2. Does this message contain any bias? What evidence
   do you find?
3. What is the tone of this message? Are the
   sentences easy to read, or do they contain
   unnecessary elements?
4. Does this message contain opening, developmental
   and closing paragraphs? Are they effective?
5. Does this memo include the five Ws. If so, what
   are they? If not, what is missing?
6. What content and mechanical errors does this memo
   contain?

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The Writing Process
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Prewriting
6
Planning Business Messages
7
Organizing Messages
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Lets go back to questions 1 of the case study.

• Is this business message receiver oriented? What
  is the messages object?

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Drafting

• Cad drafting

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Courteous words
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Appropriate Words

• http//www.world-english.org/facts.htm

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Lets go back to questions 2 of the case study.

• 2. Does this message contain any bias? What
  evidence do you find?

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Revising
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Unnecessary Elements
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Complete Paragraphs
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Paragraph Structure in Business Communications
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Necessary Information
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Lets go back to questions 3,4 and 5 of the case
study.

• What is the tone of this message? Are the
  sentences easy to read, or do they contain
  unnecessary elements?
• Does this message contain opening, developmental
  and closing paragraphs? Are they effective?
• Does this memo include the five Ws. If so, what
  are they? If not, what is missing?

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Editing

• The cutting edge

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Proofreading
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Lets go back to questions 6 of the case study.

• 6. What content and mechanical errors does this
  memo contain?

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Publishing/Presenting

• Facebook publishing numbers

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Enhancing Your Message

• Excel

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The Final Document

• The crevasse

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Case 4 Summary

• The Board of Directors of Atlee Corporation sends
  a strong sender oriented message. It almost seems
  as if the memo has a negative message. The
  positive message is clouded in the boards own
  misgivings about the need for a casual day and
  about the possible abuses or so the Board thinks
  of casual day. In addition, the writers of the
  memo do not include anything to promote goodwill
  among the employees.
• It is appropriate for a company to establish
  guidelines for a policy such as a causal day. The
  guidelines should be laid out in an easy to read
  list in a positive or at least a neutral manner.
  If violation of the guidelines must result in
  disciplinary action, the possible disciplinary
  actions should also be stated in detail.
• Naming a contact person for questions or follow
  up is helpful. However, the closing paragraph
  would benefit from a restatement of the main
  idea, as well as from an expression of goodwill.
  If the Board members had used the writing process
  or if they had at least edited thoughtfully, they
  would likely have produced a more effective memo.

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Setting Up Shop Case Study

• Page 143 of Textbook
• Must be typed in Times Roman Numeral Font.
• Complete Sentences!
• Dont start a sentence with yes, no or maybe.