Diapositive 1

1
Gian Gherardo Calini Head of Market
Development European GNSS Supervisory Authority
2
GSA Market Development and RD strategy - Agenda

• GNSS downstream market and benefits
• FP7 Strategic objectives
• GSA approach

3
GSA Market Development and RD strategy - Agenda

• GNSS downstream market and benefits
• FP7 Strategic objectives
• GSA approach

4
All players shall benefit from a huge global GNSS
market
GNSS worldwide market revenues Products
services, bn
Note Enabled market, i.e. including both price
of services and devices Source L.E.K. research
and analysis
5
experiencing a continuing trend of new products
and services
A new digital camera on the market has a built in
compass, able to geo-tag images as they are
captured
A navigation device specific for the trucking
industry, able to provide, specific information
(e.g. height restrictions, hazardous materials
restrictions, points of interest)
A new watch incorporates a high sensitivity GPS,
allowing to monitor altitude, barometric
pressure, speed and distance
A GPS-based waterproof recovery and tracking
device, features also always-on cellular
communications for security monitoring
A new ultra mobile PC, just presented in the US,
works also as Personal Navigation Device
Nokia has introduced a new series of mobile
phones with a built-in GPS receiver with Nokia
Maps application and navigation services
A new software able to show nearby points of
interest, as well as a capture button to record
favourite routes, locations, and voice memos
Source L.E.K. research and analysis
6
Europe has a significant market share in key
sectors of a relatively consolidated market
Market size of EU players by industry Products
services,
Size (bn)
0.5
20
gt5
gt80
1
gt200

• Europe is a first tier player within the GNSS
  industry
• In the key segments of services and devices it
  has a global market share ranging from 27 to 42
• Europe has also a strong presence in other
  segments of the value chain

VeryHigh
VeryHigh
Concentration
Medium
High
High
Medium
Note Approximate figures Source L.E.K.
research and analysis
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and is therefore well positioned to exploit the
benefits brought by Galileo

• Galileo will bring 63bn of cumulated benefits to
  Europe up to 2030
• Downstream and upstream industries will increase
  their competitiveness
• Users will benefits from launch of new services
  and from increased performance on existing ones
• Among social benefits, a reduction of pollution
  as well as increased safety will be the major
  source of benefits

Benefits for European firms, users and society
Cumulated up to 2030, bn
63
3
11
45
4
Source L.E.K. research and analysis
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GSA Market Development and RD strategy - Agenda

• GNSS downstream market and benefits
• FP7 Strategic objectives
• GSA approach

9
FP7 stimulating RD towards market and GNSS
industry progress

• FP7 Strategic Objectives
• Create economic value
• Ensure EGNOS and Galileo competitiveness
• Maximise public benefits
• Project the image of Europe

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GSA Market Development and RD strategy - Agenda

• GNSS downstream market and benefits
• FP7 Strategic objectives
• GSA approach

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RD is a key element in our approach
Readiness level of technology, application and
ideas
Generation/ Concept
Validation/ Demonstration
Completion/ Operation
Entry to Market

• Awareness programme
• Network events
• Business plan contest
• Marketing

• Support to RD
• Research programmes
• Joint research
• Expert network

• Business incubation
• Incubation
• Expert network
• Test environment

• Funding
• Seed funding
• VC funding
• JV
• MA

FP7 focus
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We concentrate on projects and activities
impacting the whole value chain
Services are becoming key to attract new customers
Chipset providers
Platform receiver manufacturers
Device manufacturers
Content applications providers
Service providers
Device makers require integrated solutions to
produce complex products cost effectively
Focus is on applications (more than 50 of FP7
1st call) which drive the downstream industry
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Downstream markets opportunities have been
reviewed
Road Pricing

LBS social
Road Congestion
LBS innovation
General Aviation
Com. Aviation
Road VAS
Road Fleet mgt.
Potential
Aviation airports
Road Emergency
Security
Maritime
Agriculture
Surveying
Rail
-
Timing
End-to-end Concept
Tech. Devp.
Regulatory/ legal.
Business economics
Pre-market trial
Product Maturity
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In the 1st call applications in road, aviation
and LBS also via SMEs were addressed
Topic Budget (m) of projects
Road Innovative GNSS-based road applications - focus on RUC and VAS 2.7 2
LBS Innovative GNSS-based mobile LBS Applications 2.3 2
Aviation Accelerating EGNOS adoption in aviation - focus on general aviation 1.9 2
SME/LBS Innovation Open call for focussed innovative projects in mass-market GNSS applications 2.7 9
9.6
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while the 2nd call the main theme is to develop
downstream markets via public sector adoption

• Topics covered
• Road telematics with emphasis on safety
• Fleet management and logistics
• High precision, including agriculture
• Accelerating EGNOS adoption in aviation
• EGNOS in rail and maritime
• Social LBS
• SAR service
• Education and and innovation

• Objectives of the 2nd call
• Stimulate EGNOS and CDDS use in EGNOS' priority
  segments (e.g., Aviation, Agriculture)
• Prepare Galileo introduction in segments with
  long lead times (e.g., Other Transport)
• Stimulate EU industry competitiveness in GNSS
  downstream markets by promoting innovation and
  supporting SMEs

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FP7 will also support priority actions to
stimulate markets

• Promoting tools beyond RD to accelerate market
  development (e.g. Contests for ideas)
• GNSS Knowledge hub for Application Developers and
  Users
• Galileo and EGNOS users needs monitoring
• EGNOS Market Entry Actions, including EDAS Beta
  testing