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Title: Author: Last modified by: yaozhixiong Created Date: 11/2/2001 12:10:02 AM Document presentation format: – PowerPoint PPT presentation

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1
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2
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??? ??5??????????????????? ??6????,?????????
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3
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7

?1?? ??????????? (???????)


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9
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10
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???? (1)??????????? (2)???????????
(3)?????????? (4)?????????????? ??
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11
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Plan),???????????????1993?12?29?????????????46??
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12
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???? (1)?????? (2)?????? (3)??????
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13
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14

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20
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21
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22
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23
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??????????!
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26
??????
1?????? 1999?12?25?????????
(1)?38??6?????????????
?????????????????? (2)?4??4?????????????
???????????????????? (3)?50??2?????????????
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27
2???????? 3???? ???????????????
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28
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29
??????????? 1????????? (1)????? (2)??????

30
2??????? (1)????????????? (2)?????????????
31
     3? ?????????????? ??
(1)??????????????? (2)??????????
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(3)?????????????
32
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(1) ??????
(2)????? (3)?????
(4) ???? (5) ??????
33
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????????? (1)???? (2)????? (3)????? (4)?????
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40
??????????????? (1)??????
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41
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SWOT???????????????(Strengths)???(Weaknesses)?????
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42
2?SWOT????? 1????????(S)???(W) ????????????????
????,?? (1)??????????? (2)??????????????????? (
3)????????????????? (4)?????????????????????
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43
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44
3??????SWOT?? ??(S)
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1 2
2 ??(O) 1 SO??
WO?? 2 (??)
(??) ??(T) 1 ST??
WT?? 2 (???)
(??)
45
(?)????????????5W2H?? (1)Want
(????)--????? (2)Why (?????)--????????????? (3)W
hen (????,????)--???? (4)Were
(????)--????? (5)Who (????)--??????? (6)How
(???)--??????,??????? (7)How much
(??????,??????)--?? ??????,????????,?????????
46
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57
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(5)10?25-27?,????? ?????????????????????????????
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61
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62
2???????(11?1?-12?7?) (1)11?1-3?????? ??????????
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63
(2)11?4-6?,??????? ?????????,??????????????
64
(3)11?7?-20?,???????
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(5)11?27-12?7?,???????? A????????????????????
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3???????(12?8?-25?) (1)12?8-20?,????
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68
(2)12?20--25?,???? ????????????,????????
69
?????????? (?)???????? 1????? (1)??????
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70
(2)??????
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(3)???????? ?????????
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73
2 ?????
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76
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77
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78
2????? (1)?? (2)???? (3)??
79
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83
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89
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92
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93
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109
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113
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114
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