Title:
1 ???????????
2 7?????? ??1??????????,???????? ??2??????????
????? ??3?????,????????,??1? ??4??????????????
??? ??5??????????????????? ??6????,?????????
??7????????,??????????
3 ??????????? 1???????,?? ??????
?????? ?????? 2???????? 3????????
4???????????? 1??????????????? 2???????????? 3?????
?? 4?????? 5????? 6?????
5 ?????????????? 1???????????????
2???????????????????? 3????????????????????
4???????????????????? ????????????????????
??????
6 ??????? 1????? 2????? 3????? 4?????
7 ?1?? ??????????? (???????)
8?????????????
9 (?)?????? ????????????????????
??????????????????????? ??????????????????????????
???????,???????????????,??????????????????????????
??????????????????????????????,????????????????,??
?????????
10 ?????? 1??????????????3-5? 2?????????
???? (1)??????????? (2)???????????
(3)?????????? (4)?????????????? ??
???????????????? ?????????????????,????
?????
11(?)???????? ????(Business
Plan),???????????????1993?12?29?????????????46??
??????????????? ????????????????????????????
????????????????,?????????????????????????????????
????????,?????????????????????
12 ???????? 1???????1? 2???????????
???? (1)?????? (2)?????? (3)??????
??????
13???????????????
14 (?)??????? ????????????????????????????,????
????????
15(?)??????? 1?????? ????????????????,??
(1)???? (2)????(????) (3)????
16 2???????? (1)????? (2)??????? (3)???????
17 (?)?????????? 1????????????????????????
2??????????????,??????????,????????????
18???????????
1
3
2
???? ??
??????
???? ??
19 ?????
- ????
- ??????
- ????
- ????
- ????
- ??????
- ?????
- ???????
- ???????
-
20????????????????? 1????????? (1)??????????
(2)??????????? 2??????? 3??????????
(1)?????????????(2) ??????????????????????????(3
??????????(4)????????????????????
4?????????????????????? ??
21???? 1?????????????? 2???????????????????
22 ??????? 1??????? 2? ??????
3? ????????? 4?????????
23 ?????? 1???????????????, ??????,???????? 2??????
???????,????????,??????????? 3?????????????,??????
???? 4?????????,??????????????????
24 ????????????,???????????, ????????????
??????????!
25 ?2?? ???????? ??3??????????????
26??????
1?????? 1999?12?25?????????
(1)?38??6?????????????
?????????????????? (2)?4??4?????????????
???????????????????? (3)?50??2?????????????
? ??????????????????????
272???????? 3???? ???????????????
??
28????????? (?)???? (?)????
29 ??????????? 1????????? (1)????? (2)??????
30 2??????? (1)????????????? (2)?????????????
31 3? ?????????????? ??
(1)??????????????? (2)??????????
?????????,?????? ?????????
???????,???????? ?????? ???????
(3)?????????????
32 4? ????????
?????????????????????, ??????
(1) ??????
(2)????? (3)?????
(4) ???? (5) ??????
33?????? ???? ????
???? ???? ???? ????
34 ????????? (1)???? (2)????? (3)????? (4)?????
35?????????(??)???? ????
????
36 ????????????? ?????????????????,???
???????????????.
37 ????????????? ????
38??? ?????????????????! ??????????????! ????????
???!
39 ?3?? ?????????
40??????????????? (1)??????
(2)?????????(?????) (3)????
????????--??? ?????????-??????
(4)???? ???? ?????
41????????????? (?)SWOT?? 1?SWOT???
SWOT???????????????(Strengths)???(Weaknesses)?????
????(Opportunities)???(Threats)????????????,??????
????????????,?????????????????
422?SWOT????? 1????????(S)???(W) ????????????????
????,?? (1)??????????? (2)??????????????????? (
3)????????????????? (4)?????????????????????
?? (5)???????????????? (6)???????????????
(7)???????????
43- 2????????(O)???(T)
- ??????
- ???????????,????????????
- ??????????????????
- ???????????????
- ?????????????????
- ???????,?????????????
-
443??????SWOT?? ??(S)
??(W) ???? 1
1 2
2 ??(O) 1 SO??
WO?? 2 (??)
(??) ??(T) 1 ST??
WT?? 2 (???)
(??)
45(?)????????????5W2H?? (1)Want
(????)--????? (2)Why (?????)--????????????? (3)W
hen (????,????)--???? (4)Were
(????)--????? (5)Who (????)--??????? (6)How
(???)--??????,??????? (7)How much
(??????,??????)--?? ??????,????????,?????????
465W2H?????????????5??
?? ?? ??????(??)
????? ?? A????
?????? ?????? ???100????70???? 20?
??? ?????????? ?????????????
???????? ????? ??????????????????
??????? ???? ???100????70???? 20?
47????????? 1??????????????????????? 2???????????
???????????????? 3????????????????? 4???????????
48???????????? (1)??????,??????? (2)?????????????
? (3)?????????????? (4)??????????
49 ?4????????
50 ?????????????
51 1???? ???????????????????????????
52 2???? ????????,??????????
??,???????????????, ????????,???????
3???? ??????????????
53 4???? ?????????,????????? ????
5???? ??????,????????,? ??????
54 6????? ???????????,???????
??????????????,???? ??? 7????
?????????,??????????
55 ?????????? (?)????
1?????(????) ???(???)???????
??? 2?????(????)
?????????????? 3?????(????) 4????? 5?????
56(?)?????????????? ??????????(3??)??,???????? 1???
????(9?20?--10?31?) (1)9?20?-10?10??????????
A?????????,????????,??? ?????
B?????????????,???????? ???
C??????????????????,??? ???,???????
57 (2)10?11-13?????????? ?????????????????????
???,??????,???????
58 (3)10?14-18?????? A?????????????????
??????????,???????????????????? ??
B??????????????,?????????????
59 (4)10?19-24?????? ??????????????,???????
????????????????
60 (5)10?25-27?,????? ?????????????????????????????
???????????????????,?????
61 (6)10?28-31???????? ???????????????????????????
??????????????
62 2???????(11?1?-12?7?) (1)11?1-3?????? ??????????
??,?????????????????????????????????
63 (2)11?4-6?,??????? ?????????,??????????????
64 (3)11?7?-20?,???????
?????????????????
65 (4)11?21-26???????? A?????????????????? B?????
?????????
66 (5)11?27-12?7?,???????? A????????????????????
????????,?????,??????? B??????????????,?????????
???,?????????
67 3???????(12?8?-25?) (1)12?8-20?,????
A???????????????????????,??????????
B??????????????????????????
68 (2)12?20--25?,???? ????????????,????????
69?????????? (?)???????? 1????? (1)??????
????(??)??? ???????
70(2)??????
??? ???
?????????? ???
???
71(3)???????? ?????????
?????????
72(4)?????? ???
??? ??? ???
???
732 ?????
???? (1)?????? ???
74 (2)?????? ?????(???)
75(3)???????? -----???????? (4)????
?? ---------?????
76(?)??????? 1???? ??xx???? ????????????????????
?,???????????????????????????
77???????????????? ??????????????,?????????????????
???????????????????? (1)?????????????
(2)????????,??????????? (3)????????????????????
782????? (1)?? (2)???? (3)??
793????? (1)???? ?????????
????????????????(?????) ??????????????????????
(2)???? (3)????? ????????????,??????????
804?????? 5?????
81(?)??????? 1???? 2?????? 3????????????? 4?????? 5
?????
82?????????? ??????? 1?Who--?????? 2?What--??
???? 3?How-- ?????? ????????
83 (?)???????? ?????
84 ????(??)???????? 1???????? A???????
B??????? C??????? D?????????????
E??????????????? 2???SWOT????
85??X???????????? ?? ??????
??? ??? ???????? ?????
?????????????
????????????
??????? ????? ???????? ?????
??????? ??? ?????????????
86?? ??????
??? ??? ????????????????
????????????????
????????????????? ??? ?????????????????
??????? ???? ??????????????
??????????????? ??
??????
87 (?)????????? ?? ?? ????
??1??????????????????? ????????
??2??????????????????? ??????,???????????
? ??
88 (?)????????? 1?????????????????? 2???????????????
3??????????????????? 4???????????????????? 5?????
??????????????? ??????
89A??????????? ????????? (?)???? 1??????? ???
90 2? ????????? ???????
??????? ?????????
91 3? ????????? ?????????? ??????????????????????
??????????? ???????????
??????????????????????????? ??????????? ???????
???????? ???????????? ? ??????
?????? ??????????,??????,?????????????????????????
??????? ????????? ???????
92 4? ????????? ??????????????????????????????
93 (?)???? ???????
94 ???????????????? u ??????????????? ??????
???????????,??????????????????????????????????????
?????????????????
95 u ??????????? ?????
????? u ????????? ?????????
??????? ???????
96u ????????? ????????????????????,?????? ????
?(?????????????)
-???????
97 ?????? 1??????? 2??????
3????????? 4????????????
98?????? 1??????? 2??????? 3??????????????
??
99 B??????? 1???????? 2?????? 3?????????
100?5?? ???????
??????????
????????
101???????????? (?)?????? 1??????? 2???????
3??????? (?)?????? 1?????-???????????????
2??????????
102A ???????? ??????????????? (1)????????????????
(2)????????????????? ??????? (3)??????????????
?? (4)?????????????,?? ??????????? (5)????????
,??????????? (2)??????????????
103B???? (1)????????????? (2)????????????????? (3)?
?????????????????? (4)???????????????????
104C????? (1)??????????? (2)???????? (3)?????????????
? D?????? (1)????????????? (2)?????????????????
(3)?????????????????
105E??????? (1)??????????? (2)???????????,????????
106????????????? ?? 1????????????,????????
????? 2????????????????? ?????????????,????
????? ????
1071????????? ????? (1)???????????
(2)??????? (3)???? (4)??????
(5)?????? (6)???????
1082????????? ????? (1)???????????
(2)???? (3)???????? (4)??????
(5)?????? (6)??????
1093????????? ????? (1)???????? (2)?????????
(3)??????????????? (4)?????? (5)??????
1104????????? ????? (1)???????????
(2)???????????? (3)????????????
(4)??????
1115????????? ????? (1)?????? (2)???????? (3)???? (4
)????
1127??????? ????? (1)?????????? (2)???????? (3)?????
???? 8????????? ????? (1)???????? (2)??????????
(3)???????????
113(No Transcript)
114???????????? (?)????? ??????,??
1?????????????,???? 2???????,????,????
3?????????,??????? ???? 1??????????????????
2?????????????????? ????????????????
115(?)???? 1??????? ??????? 2????? (1)????
(2)????????????
116????????? (?)??????? 1???????????
2????????????? 3??????? 4???????????
5???????????????? 6??????? 7?????
117(?)?????????? 1???? ?????????????????????????????
??????????????? 2???? ??????????????? 3???? ???
??????????????????????
118????????????? ???????????? 1????????????????? 2
????? (1)?????? (2)????? ??????????????
??????????????????
1191????? (???????) 2???????
???? ????
????
????
????
????????
120????????? ????????
121 ?6?? ??????? ??4?????,??????
??,??????????
122???????? 1????? ???????????????,???????????????
???,??????????????????????? (1)???????
(2)???? (3)????
1232??????????? (1)???????--?????
???????????? (2)?????--????? ??????? (3)????--??
??? ????????????????????????????????????
124 3????????????? 4?????????????? 5???????????
???????????????
125MBO?????????
????? ?????
???? ????2000 ???
?????? KR(??) ?????? KP (??)
?????? ??????
??5 ?? 4 ??3 ??2 ??1
??????????? ????????????????? V
V
??????????? ????????????????? V
V
??????????? ?????????????????
V V
?????????? ????????????????
V V
??????????? ?????????,??????
V V
??????????? ???????????????
V V
??????????? ????????????????
V V
???
????????????????? V V
???
????????????????? V
V
???
????????????????? V V
???????? ????????????????
V V
?????? ????????????????
V V
?????? ?????????????????
V V
?????? ????????????????
V V
?????? ???????,?????????
V V
8 4 21 30 12 8
?????? ???? ?????? ??????
????41 ???42
?? ? ? ?
?? ? ? ?
??????
126????????? 1??? 2??? 3???
127???????????? (?)?? 1????? 2????? 3?????,?????
4?????? (?)??---?? ????????
128?? 1?????????? 2??????? 3????????? 4????????
129 ????????? RWK1Y K2(X-Y) ?X????Y R WK1Y
K3(X-Y) ?X????Y ?? R-???????? W-?????????? K1K
2K3-????????? X-???? Y-????
130 ?7??????
131?????????? 1??????? --?????? 2???????
????-??????-????
132?????????????????????????
?????????????????,??
?????????????????? ???
133?????????
134 ???????????????????? ??????????????? 1??????--
???????? (1)????(2)?????? 2??????--????????
(1)????(2)?????? 3??????--????????
(1)????(2)?????? 4??????--????????
(1)????(2)??????
135???????????????? 1????????? 2??????? 3???????
136 ????????? 1?????????????? 2??????????
137?????????? ????????????????????????, ????
1?????? 2????? 3????? 4?????
5????????????????? 6???????????
7?????????????????????? ????
1388???????????????,???? ??????? 9??????????????????
? ????????? 1??????????????????
2??????????????????? ? 3?????????????
139??????? 1???????? 2????????? 3????? ????????????
? 1???????????????????? ??? 2???????????? 3??????
? (1)???????? (2)????????
140 ??????
1???????????????,???????????????? 2???????????????
3?????
141- ???????????
- 1???????2???????
- 3??????? 4??????
- 5????????6?????
142?????? 1??????? 2???????,???????? 3????????
4???????? 5??????? 6??????????
7??????????????,???????? ????
143 8??????????
(1)????????????,????? (2)????????
(3)??????? ?1??????80????????,?????? ?2?????????
???????
144 ?? ?????????????????????????????? ??????
1??????? 2???????? 3?????????? 4???????
5?????? 6???????????? ????????!
145 ???? ????
146 ?????????????
????????????
? ? ? ? ? ?
? ? ? ? ? ?
???????????
? ? ? ? ?????
? ? ? ? ? ?
? ? ? ? ? ?
147????????????? (?)??????? ?????-?-?????? (?)??
???????????????? 1???????????????,??????????
??--??----?? 2????????? (1)?????????????????
??? (2)?????????????
(3)??????????????????? (4)??????????????????
?????????
148 (?)??????????? 1????????????????????????
2???????????????????????????
149(?)?????? ?????????????????
1??? (1)?????????????,?????????? (2)???????????
???,???????????????? (3)??????????????????????? 2
??????????????????????????? 3???? 4???
(1)???? (2)???? (3)????
150 ?????????????????
151????????
- ????????
- ???????
- ???????????????
- ??????
- ??
- ???????????????
152 ???????????? ?????????? ?????? (1)???
(2)??? (3)??? (4)??
153(?)??????????????????? A?????--??
B?????--??????????? C?????--??????????????
??? D?????--??????
E?????????????
?????? ????????
??--??????
154 (?)?????????????????? A?????--???
B?????--??????????? C?????--??????????????
?????
D?????--?????????? E????????????
(1)??????
(2)????????
(3)?????????
155????????????
156????