BOATTEST NETWORK

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BOATTEST NETWORK
Delivering Qualified Buyers Direct To You
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Program Goals

• To help manufacturers of towing vehicles grow
  their sales, market share, and brand awareness
  with recreational powerboaters. How?
• By delivering a daily sales lead stream of highly
  qualified truck and SUV buyers. Their contact
  info will be routed to local dealers for
  follow-up with the buyers.

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BoatTEST Network One SourceWeb, TV,
E-Newsletters, E-Surveys

• Online 2.1 million
• 2.1 million Unique Visitors
• 3.5 million visitor sessions
• Real-time capture and forward of HOT sales leads
• On TV 24 million
• BoatTEST REPORTS TV series10 years running on
  cable
• The Outdoor Channel, Nielsen Rated at 150,000 HH
  viewing/week
• Next series airing Q2 2006
• E-Newsletters Surveys 63,000 per mailing
• Instant results trackable links to new tests,
  promotions, etc.
• CD-Rom and DVD
• Master copy of all videos provided for kiosks and
  distribution
• Based on average traffic reports by Webtrends.

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Why Do People Come to BoatTEST.com?

• There is only one reason to do boat and
  tow-vehicle research
• 92 Own a Powerboat
• 75 bought current truck or SUV NEW at retail
• 75 of boats owned are less than 30 feet
• 48 regularly trailer their boats
• 34 are in the market for a new tow vehicle RIGHT
  NOW!

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The Reach 2.0 Million Annual Unique Visitors, 1
Online Boating Magazine
Search Engines
Partner Sites
Magazine Ads
BoatTEST TV Series
10 Sistersites
E-Newsletters
TO DEALERS
BoatTEST Brand 90 of traffic
According to Alexa.com (division of Amazon.com)
rankings of all online boating magazines
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The Buyers Get

• Full tow-vehicle tests
• Independent Performance data--tables and
  graphsin both towing and non-towing modes
• Streaming and downloadable videos
• Complete Specifications
• Expert, independent 3rd party commentary
• E-Z Click-Thru to dealer locators

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YOU GET

• THE BUYERS!!!
• Their names
• Their e-mail addresses and ZIP codes
• The tow-vehicle model theyre researching today
• The research date
• And then we pass that gold information on to
  you and your dealers in Real-Time!
• Its all about taking that buyer off the market
  before your competition does!

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HOT LEADS Buyers Drilling Down For Pricing And
Dealers
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Our Tests And Videos On Your Site
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BoatTEST REPORTSTV

• 10th Season on Cable TV
• Outdoor Channel Reaches 24 million homes
• Nielsen rated at 150,000 viewers per week
• Q1 and Q4 airings
• 3X per week, including Sunday, 230 pm
• Drives huge traffic to BoatTEST.com to re-watch
  tests and contact dealers

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Expert Editorial Vehicle Testing by Bruce Smith
and Keith Burton
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Powerful E-Newsletters Introduce You to our
60,000 Members
Links Drive Traffic Directly To Your Tests!
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Custom E-Surveys Provide Critical Marketing
Information
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Custom Videos And Programs

• Brand-specific videos Differentiate your brands
  from each other and the competition
• Construction videos Tell the story of YOUR
  quality construction and attention to detail
• Owners testimonials
• On-line graphic promotions on all your tests
• E-Surveys

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Summary

• Laser-Guided Coverage In Your Target Market
• 2.1 million unique visitors
• 48 trailer their boats
• 19 in the market for a new tow vehicle right now
• Daily sales leads sent to you of highly qualified
  buyers (with their permission)
• More tests more leads more sales