Tools of Persuasion

1
Tools of Persuasion

• Dont believe anything you read!

2
Different Tools of Persuasion

• Namecalling
• Stereotyping
• Bandwagon
• Plain folks
• Tabloid thinking
• Shock tactics/Fear
• Air and rebut the other sides point of view
• Endorsement
• Intertextual References
• Association
• Repetition

3
Name calling

• Applying a negative label to a person, group, or
  idea
• Example That man is a liar!

4
Stereotyping

• Oversimplifying the image of a whole group
• Example People from New York are rude.

5
Bandwagon

• Presenting an idea as right because a majority of
  people believe it
• Example You should come to the party. Everyone
  will be there!

6
Plain Folks

• Trying to show that the speaker is just like
  everyone else
• Example I may be your boss, but Im no different
  from you.

7
Tabloid Thinking

• Putting people into stereotypical roles
• Example Of course he likes football. Hes a boy!

8
Shock Tactics/Fear

• Scaring the audience into doing something
• Example Times running out! Buy now!

9
Air and Rebut the other sides point of view

• Restating an opposing viewpoint and then showing
  why it is wrong
• Example She says we should quit. I say shes
  afraid.

10
Endorsement

• Using celebrities or experts to help influence
  your decision
• Example Michael Jordan drinks Gatorade which
  will improve your jumpshot!

11
Intertextual References

• Using another reference that agrees with your
  views or opinions
• Example Amur Leopards can look quite cute and
  sweet when they are young, but they quickly grow
  into powerful animals. According to the Jackson
  Zoological Society, an amur leopard can weigh
  between 50 and 80 pounds.

12
Association

• Presenting a positive idea or feeling to make you
  feel that way about something else
• Example Our Do-It-Yourself tree house kit is as
  easy as counting to three!

13
Repetition

• Repeats the information so you can remember it
• Example Who can you trust Bill Adams, because
  he can get the job done! Why can you trust Bill
  Adams? Bill Adams can get the job done!