e-Teba and Garanti e-Commerce

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e-Teba and Garanti e-Commerce
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Teba

• Teba is an Izmir rooted manufacturing company.
  Founded by Teoman Baygan to manufacture air
  conditioner apparatus 36 years ago (1967) on a 20
  m2 plant.
• Today Teba has a manufacturing plant with 1500
  workers and is one of the most important
  manufacturers of heater-cooler devices and home
  appliances.

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Teba

• Exports to more than 80 countries and Turkey
  agent of many white goods brands
• Have sales and marketing companies more than 10
  countries mainly in Europe and USA
• 2003 revenue target of the company is 200 million
  .

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e-Teba

• The e-commerce project was initiated with the
  pioneering of the two sisters (Selda Baygan and
  Ayda Baygan) in 1998 is now the business model of
  the company.
• The aim of the two sisters with the project is to
  adopt the company to the new millennium.

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e-Teba

• 150,000 customers are reached via the Internet.
  The web site attracts 80,000 visitors and sells
  1,200 products in a month. Entire sales of Teba
  are done on the Internet. Not only the individual
  customers but also the dealers of Teba do their
  sales on the Internet.

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Virtual Kitchen

• Users with this software can design their kitchen
  on the web site and ask for the price. They can
  design everything including the color, the
  material to be used, size and model.
• 1,250 people have bought their kitchens, which
  they designed by themselves, so far.

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Kitchen Types
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Sizes of Kitchens
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Full Customization of Kitchens
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e-Teba stores

• We saw that the Internet usage is low in Turkey
  and there is a lack of information about the
  products. The Turkish consumers still want to
  touch the products. But we on the other side want
  to make e-commerce. Therefore, we opened stores
  in shopping malls under the name of e-Teba and
  placed only one sample from each of our products.
  So that consumers can see and touch the products.
  We have 20 e-Teba stores now says Selda Baygan.

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We used to be happy when we sold one or two
products

• Teba when it started to the e-commerce business
  used to sell a couple of products in a week, but
  now it sells 500 products in a month.
• In its database there is currently information of
  150,000 customers. They are now closely
  acquainted with these 150,000 people and can
  inform them according to their needs.
• The project received the customer focused
  e-commerce project reward.

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They are establishing an e-commerce web site in
England

• Tebas software is going to be used in its
  e-commerce web site that is going to be
  established in England.
• Baygan explained the reason of choosing England
  as having the 20 share in oven market and being
  a well known brand in that country.

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Garanti e-commerce

• Garanti e-commerce was established three years
  ago. Now it serves companies like e-kolay.net,
  turk.net, hepsiburada.com, yemeksepeti.com and
  bookinturkey.com which are the leading e-commerce
  companies in Turkey.
• There are 1,200 companies using Garantis virtual
  POS which is the last step of online payment.
  This is a serious number. 70 of the market is
  their customer.

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10 million worth gambling offer to Garanti

• One foreign online casino company, wanting to
  enter the Turkish market using the Garanti
  e-commerce infrastructure to establish trust in
  the market, offered Garanti 10 million in
  return for using just one virtual POS used in
  payment infrastructure.

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We set the ecosystem of e-commerce

• Garanti developed the first virtual card in
  Europe and put into practice three years ago in
  Turkey in April 2000.
• They reached 30 thousand users in a short time.
  Today there are 70 thousand users registered to
  the system.
• Turkey has the most virtual cars usage rate after
  USA in the world.

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We set the ecosystem of e-commerce

• By its virtual POS service, it is providing
  credit card payment infrastructure for e-commerce
  web sites.
• There is one e-commerce web site named
  garantialisveris.com but the products on the site
  are not its own. Products of stores registered to
  the system are being presented. There are
  hundreds of firms in a wide range in the system
  like flowerers, white good stores, online
  shopping sites, tourism sites

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Dont expect trillions in three month

• There are too many steps involved in this
  business, beginning with the business idea and
  establishment and extending to the technical
  infrastructure, marketing, security, logistics.
  And of course positioning yourselfTo do
  e-commerce you should do all of these completely.
  One more thing, at least two thousand dollars
  says Savas Sakar, who is in charge of the
  e-commerce activities in Garanti Bank.

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Dont expect trillions in three month

• When entering this business three years ago,
  Garanti e-commerce department examined the
  foreign e-commerce sites such as buy.com and
  e-bay.com. Then, it focused on the payment
  infrastructure for the Internet using their
  advantage of being affiliated with Garanti Bank.
  In the mean time, it became an e-commerce
  platform with the introduction of
  garantialisveris.com.

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We dont have a security problem

• Garanti e-Commerce uses 128 SSL system, which is
  the most recent security model used in the whole
  world, in its infrastructure.
• In the 128 bit encoding, which is used by Garanti
  e-Commerce, there are 2128 possible keys and for
  this encoded information to be broken a lot of
  time is required and its costly.

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The market has grown by 300 this year

• Garanti e-Commerce, which serves 1200 e-commerce
  websites in Turkey, has important information
  about the market.
• Since January 2003, there has been a 300
  increase in revenue in the market. The total
  revenue of companies increased from 2 million
  to 6.5 million . Especially with the arrival of
  summer, tourism made a great boom in the world as
  well as in Turkey. In the coming months, we
  expect a boom in the individual retirement
  insurance says Sakar

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• Thank you for listening!

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Sources

• e-Teba http//www.milliyet.com.tr/2003/10/21/busin
  ess/bus14.html
• Garanti e-Commerce
• http//www.milliyet.com.tr/2003/10/12/business/bu
  s13.html