Do Now

1
Do Now

• Answer journal question 4 What are some of the
  techniques that advertisers use to get young
  adults to buy and use alcohol products?

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• Share some of the techniques you came up with
  that advertisers use.

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ALCOHOL

• This presentation will probably involve audience
  discussion, which will create action items. Use
  PowerPoint to keep track of these action items
  during your presentation
• In Slide Show, click on the right mouse button
• Select Meeting Minder
• Select the Action Items tab
• Type in action items as they come up
• Click OK to dismiss this box
• This will automatically create an Action Item
  slide at the end of your presentation with your
  points entered.

• WHAT MANY OF YOU DO NOT KNOW!

4
What is in Alcohol
Beer, wine, and hard liquor (distilled spirits)
all contain alcohol. The following common
alcoholic drinks contain equal amounts of alcohol
and are often referred to as a drink or a
standard drink Proof is the amount of alcohol in
hard liquor or distilled spirits. The percentage
of pure alcohol in the hard liquor is usually
one-half the proof. For example, a 100-proof
liquor is about 50 pure alcohol. Thus, the
higher the proof, the more pure alcohol the hard
liquor contains.

• Ethanol
• or Ethyl Alcohol
• Flavoring
• Minerals
• Water

Different beers have different alcohol content.
Malt liquor has higher alcohol content than most
other brewed beverages. It is important to
remember that not all drinks are created equal.
5
Alcohol and Teens

• 80 of teens have had at least one alcoholic
  beverage.
• Alcohol can have a negative impact on
  school-work, athletics, friendships, family,
  relationships, and career goals.

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Why Teens Drink

• What do you believe are some reasons that teens
  may choose to drink?

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Why Teens Drink

• To escape pressure or problems
• To feel better or get over being sad or lonely
• To deal with stress and relax
• To feel more self-confident in social situations
• For excitement
• Because their friends are doing it
• To deal with boredom
• To get away with something they are not supposed
  to do
• To fit in

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Factors that Affect Teen Alcohol Use

• Pressure
• Parents use it to solve problems/stress
• Advertisements
• Young, handsome, attractive, fit and healthy
  looking.
• A party like atmosphere with upbeat music.
• Healthful environment, beauty of the outdoors.
• Problem free drinking

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Advertisements Who are they trying to attract?
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Factors that influence alcohols effect!
How alcohol affects you is different based on
different absorption rate factors, these include

• Body Size The bigger you are, the more blood you
  have to dilute the alcohol in your system.
  Smaller people are usually affected more quickly
  by alcohol than larger people.

• Gender Women are generally smaller than
  men, have a higher percentage of body fat, and
  tend to reach higher BACs more quickly.

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• Food A full stomach slows the absorption of
  alcohol into the bloodstream.

• Strength of Drink Drinks can have different
  effects based on their composition, i.e.
  carbonated beverages tend to increase the
  absorption rate in alcohol.

• Rate of Consumption Gulping or chugging drinks
  will increase the amount of alcohol taken into
  your system. Also, the faster you drink, the less
  time your body has to dilute the alcohol.

• Mood A person who is obviously upset, exhausted,
  or under a lot of stress feels the effects of
  alcohol more quickly.

Woohoo
Doh!
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• Age The body processes alcohol better once the
  body is fully matured.

• Tolerance The longer an individual drinks, the
  more he or she will need drink in order to get
  the same desired effect.

Day 1
Day 15
Day 365

• Drug Use Legal or illegal drugs can speed up the
  effects of alcohol and have an unpredictable
  outcome.

• Body Composition In general, the less you weigh
  the more quickly alcohol will be absorbed.
  However, for people of the same weight, a person
  who has greater muscle mass will absorb alcohol
  slower than someone with a higher percentage of
  body fat.

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What is the only thing that really determines how
DRUNK YOU ARE?

• Alcohol is a lethal substance. Being
  knowledgeable about Blood Alcohol Content will
  help you understand the effects of varying
  amounts of alcohol in your system, and allow you
  to make informed decisions about drinking.
• The standard way of measuring how much alcohol is
  in the blood stream is Blood Alcohol Content
  (BAC) or Blood Alcohol Level (BAL). It can be
  measured using blood, saliva, urine or breath and
  is measured in milligrams of alcohol per 100
  milliliters of blood, or milligrams percent.
• For Example A BAC of .10 means one-tenth of 1
  or (1/1000) of your total blood content is
  alcohol.

MALE The following is a rough outline of expected BAC's for a 150 lb. male on an empty stomach after one hour 2 drinks .05 BAC 4 drinks .10 BAC FEMALE The following is a rough outline of expected BAC's for a 120 lb. female on an empty stomach after one hour 2 drinks .08 BAC 4 drinks .17 BAC
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How does BAC affect you!

• .02-.03 BAC You are slightly light headed
  inhibitions are loosened ( Missouri defines .02
  as legally drunk for those under 21 years of
  age).
• .05-.06 BAC Youre warm and relaxed youre
  behavior may become exaggerated.
• .08-.09 BAC You are legally drunk you may
  start to slur your speech, your sense of balance
  is probably off, and your motor skills are
  becoming impaired.
• .10-.12 BAC At this level, you feel euphoric,
  but you lack coordination and balance your motor
  skills are markedly impaired, as are your
  judgment and memory.
• .14-.17 BAC Euphoric feelings may give way to
  unpleasant feelings you have difficulty talking,
  walking, or even standing your judgment and
  perception are severely impaired.
• .20 BAC You feel confused, dazed, or otherwise
  disoriented at this point you may experience
  nausea and/or start vomiting blackouts are
  likely.
• .25 BAC All mental, physical, and sensory
  functions are severely impaired you're at
  increased risk of asphyxiation from choking on
  vomit and of seriously injuring yourself by
  falling or other accidents.
• .30 BAC You have little comprehension of where
  you are you may suddenly pass out --with an
  alarming BAC like .30, your body will decide to
  pass out for you.
• .35 BAC This blood alcohol level is the level
  of surgical anesthesia you may stop breathing.
• .40 BAC You are probably in a coma. The nerve
  centers controlling your heartbeat and
  respiration are slowing down.

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Facts About Drinking!

• According to the Core Institute, an organization
  that surveys college drinking practices, 300,000
  of today's college students will eventually die
  of alcohol-related causes such as drunk driving
  accidents, cirrhosis of the liver, various
  cancers and heart disease.
• 159,000 of today's first-year college students
  will drop out of school next year for alcohol- or
  other drug-related reasons.
• On a typical campus, the average amount a student
  spends annually on alcohol is 466. College
  students as a whole spend 5.5 billion on alcohol
  (mostly beer). This is more than they spend on
  books, soda, coffee, juice and milk combined.
• Almost one-third of college students admit to
  having missed at least one class because of their
  alcohol or drug use, and nearly one-quarter of
  students report bombing a test or project
  because of the aftereffects of drinking or doing
  drugs.
• One night of heavy drinking can impair your
  ability to think abstractly for up to 30 days,
  limiting your ability to relate textbook reading
  to what your professor says, or to think through
  a football play.
• Students who binge drink are more likely to
  damage property, have trouble with authorities,
  miss classes, have hangovers, and experience
  injuries than those who do not.

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CLOSURE

• Write down on a piece of paper something you
  learned today that you did not know. Also, fill
  out any journal definitions that were discussed
  today.