Embracing technology

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Embracing technology

• Options for communicating

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Social Networks

• A social network is a social structure made of
  individuals (or organizations) called "nodes,"
  which are tied (connected) by one or more
  specific types of interdependency, such as
  friendship, kinship, common interest, financial
  exchange, dislike, or relationships of beliefs,
  knowledge or prestige.

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Rotary is a social network

• Join together for fun, fellowship and common
  purpose
• We connect our communities to serve community
  needs
• We provide value to our community and the world
• We share our talents and treasures
• We make our community the world a better place

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Social Capital internal and external
Connecting social networks Building reciprocal
value Sharing the wealth Engaging your
community Having purpose Internal vs external
social capital
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Club leadership model

• Membership
• Club Public Relations
• Club Administration
• Service Projects
• The Rotary Foundation

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Traditional tools

• Evangelists
• Newsletters
• Marketing/advertising
• Email/regular mail
• The media
• Websites

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The good old days
We talk. You listen. No need to reply
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Monologue or dialogue ?
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The new tools
Power your conversations with Web 2.0 tools to
create conversation Blogs Microblogging RSS
Social Media Social bookmarks Video Photos
And whatever else they invent in the next 12
seconds
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What is social media

• Social Media is people using tools (like blogs
  video) and sites (like Facebook Twitter) to
  share content and have conversations online.

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Why social media?

• Because 3 out of 4 North Americans use social
  technology
• Because 2/3 of the global internet population
  visits social networks
• Because visiting social sites is now the 4th most
  popular online activityahead of personal email
• Because time spent on social networks is growing
  at 3x the overall Internet rate, about 10 of all
  Internet time
• Because social media is democratizing
  Communications
• Because social media is like word of mouth on
  steroids

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The top three
Formal
Casual
Cocktail hour
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The supporting cast
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Social media tidbits
13 HOURS The amount of video uploaded to YouTube
every minute.
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Social media tidbits
412.3 YEARS The length of time it would take to
view every YouTube video.
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Social media tidbits
100,000,000 The number of YouTube videos viewed
per day.
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Social media tidbits
13,000,000 The number of articles available on
Wikipedia.
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Social media tidbits
3,600,000,000 The number of photos archived on
Flickr.com
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Social media tidbits
1382 The monthly growth rate of Twitter users
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Social media tidbits
5,000,000,000 The number of minutes spent on
Facebook each day.
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Social media tidbits
3,000,000 The average number of Tweets per day
on Twitter.com
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Social media tidbits
1,000,000,000 The amount of content (web links,
news stories, blog posts, notes, photos, etc.)
shared each week on Facebook.
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The power of social media
5,000,000 The number of active Barack
Obama supporters across 15 social
networks. 14,200,000 The number of views Obama's
famous "Yes we can video got on
YouTube. 6,500,000 The amount of money 3
Million online donors contributed to the 2008
Obama campaign.
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Building a community
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Web 2.0 - interaction

• Content is king
• Help people find information on membership
• Outline programs and activities
• Invite to experience Rotary
• Add videos You Tube
• Post more photos - Flickr
• Cross promote (use social media)

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LinkedIn as individuals

• Social networking for professionals
• Create your own Rotary community online
• Join/Create groups. Share best practices
• Include links to your Rotary website. Twitter
  and Facebook page
• Search and connect and invite members to join
  the network
• Ask for (and give) recommendations (Vocational
  Service)
• Let your members know they can find you on social
  media sites

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Five ways to use Facebook fan pages

1. Entice people to become a fan
2. Keep the content coming
3. Create a personal connection
4. Interaction is key
5. Sneak Peek 

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Five ways to use Twitter

•    Start listening
•    Have conversations
• 3.    Cross promote to Facebook, LinkedIn
• 4.    Promote your members
• 5.    Promote events 

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Track and monitor
Google analytics Google alerts Twitter Search
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5 rules of social media

• 1. Listen. Social Media is not about you. Its
  about peoples relationships with you. Listen
  before you speak.
•  
• 2. Get involved. Social Media is about
  conversations and building relationships. It
  takes effort. Dont just talk about yourself. Ask
  questions, engage people and link. Most of all,
  be inspiring.
•  
• 3. Give up control. You cant control the
  conversation. If you want people to spread your
  message, you have to trust them. Listen. Inspire.
  Engage. Let go.
•  
• 4. Be honest. You cant spin the truth with
  Social Media. Be open, honest and authentic in
  everything you say and do.
•  
• 5. Think long term. Dont expect immediate,
  easily measurable results. It takes time to build
  trust and make connections.

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Our future members are online. We
need to be there too.