Audiences Shropshire

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Audiences Shropshire

• Audience Development Network Launch
• 10am-12.30pm, November 25 2010, DASH

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Agenda

• Welcome, Sue Goodwin, Principal Arts Development
  Officer, Shropshire Council
• Brief Introduction to Audiences Shropshire, Jo
  Forrest, Network Manager
• How to raise the profile of your organisation,
  Audiences Central
• Break, refreshments and networking (11am)
• Group discussion Aiming to identify audience
  development and marketing priorities
• Closing discussion How to make Audiences
  Shropshire work best for you
• Date, location and themes of next meetings Ideas
  from group
• AOB and close

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Sue Goodwin, Principal Arts Development Officer,
Shropshire Council
Welcome
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Aims of Audiences ShropshireQuarterly Network
MeetingsOpportunities for collaborative working
and group projectsRole of the Network
Manager
Brief Introduction to Audiences Shropshire
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Jo Forrest, Senior Manager Audience
EngagementAlison Finn, Marketing Services and
Campaigns ManagerJan McQuillan, Audience
Engagement Officer
How to raise the profile of your organisation
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How

• Marketing tools
• Ambassadors
• Branding
• Brochures
• Direct Mail
• Emarketing

• Leaflets for specific target audiences
• Press
• Social Media
• Websites

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The Marketing Mix - 7 Ps

• Promotion
• Price
• Place
• Product
• Process
• Physical Evidence
• People

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Group discussion
Aiming to identify key audience development and
marketing priorities
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Ideas that have emerged previously

• Marketing
• Streamlining activity to reflect staff capacity
• Should we target specific audiences with certain
  types of offers and bespoke print?
• Press and Media
• The need to increase national and local profile
• How do we build relationships with Press and
  Media?
• Research
• Issues of data collection for venues without Box
  Offices
• How do we increase our databases?
• How do we find out about our online visitors?
• How do we find out about potential new audiences
  in specific geographic areas?

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Thank you for your time