Public Relations -It

1
Public Relations-Its all about the relationships

• A management tool for leaders in business,
  government and other institutions to establish
  beneficial relationships with other institutions
  and groups

2
Public Relations-Its all about the relationships

• This management function
• evaluates public attitudes
• identifies the policies and procedures of an
  organization with the public interest
• plans and executes a program of action to earn
  public understanding and acceptance

3
Public Relations-Its all about the relationships

• 4 steps to success
• Identify existing relationships
• Evaluate the relationships
• Design policies to improve the relationships
• Implement the policies

4
Public Relations-Its all about the relationships

• Enlightened Self Interest
• Mutually beneficial public relations

5
Public Relations-Its all about the relationships

• 4 steps to success
• Identify existing relationships
• Evaluate the relationships
• Design policies to improve the relationships
• Implement the policies

6
Public Relations-Its all about the relationships

• Public Relations

• Advertising

• Sells point of view or attitude
• Hard to quantify
• Management Tool
• Influences company policy
• - Influences the media to tell the story

• Blatant selling sells the product
• Impact to bottom line- can be quantified
• Narrow focus not a management tool
• Controls the message

7
Public Relations-Its all about the relationships

• 3 common responses to handling a crisis that
  causes public anger, fear or blame
• Stonewall
• Manage the news
• Open communications

8
Public Relations-Its all about the relationships

• Stonewall
• Deny the crisis exists
• Refuse media questions
• Resist involvement of outside agency
• Manipulate media drought of information

9
Public Relations-Its all about the relationships

• Manage the news- 2 ways to do this
• Delay release of information
• Flood media with information

10
Public Relations-Its all about the relationships

• Open Communications
• No delays
• Media fully informed of facts
• Provide info to put facts in perspective

11
Public Relations-Its all about the relationships

• America goes to war
• WWI Creel Committee
• WWII
• Korea
• Vietnam
• Iraq/Afghanistan

12
Public Relations-Its all about the relationships

• Public Relations Services
• Publicity and Promotion
• Lobbying
• Political Communication
• Image Consulting
• Financial Public Relations
• Contingency Planning
• Polling
• Events Coordination

13
Public Relations-Its all about the relationships

• New Horizons in Public Relations
• Dialogic Theory
• - Mutuality
• - Propinquity
• - Empathy
• - Risk
• Commitment
• Technology