IAT 102 Graphic Design

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IAT 102 Graphic Design
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• Connotation and denotation
• What does your design mean?

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denotation

• A literal description or meaning of an element

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Denotation What is this a picture of?
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connotation

• Individual or cultural meanings of something
• emotional associations

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• Connotation
• How does this image make you feel?

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• Clicker Question
• Something cheap and fast to eat.
• Evil corporation making the world fat and
  unhealthy
• Somewhere to take kids to eat.
• Not bad, healthy options.
• Late night and drunk.

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In one simple graphic, the Apple logo manages to
personify lust for knowledge, temptation, and
rebellion.
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A Land of Freedom
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Denotation What typeface is this?

• Comic Sans

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Connotation What impression does it give you?

• Comic Sans

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• Comic Sans
• hint comic sans has been used in all these
  situations but one it was designed for.

• Clicker Question Where would you use it?
• Hospital Patteville emergency medical.
• Help speech bubbles in programs like Microsoft.
• Surrey police, if you have a serious crime to
  report.
• Keep out, danger of immediate death.
• Church newsletter.

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Cleveland Cavaliers owner Dan Gilbert was
criticized for using Comic Sans in a public
letter regarding LeBron James's decision to leave
the team.
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• Dance!

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• Very specific culture (games, movies)

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why care

• Because your audience will be interpreting your
  design.
• Their understandings, emotions and views are
  important.

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Weddings ? purity
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• Cleanliness , hygiene

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Associated with death , funerals in some cultures
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• Charlie and the chocolate factory
• white settings ? sinister

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CONNOTATION OR DENTOATION?
Is this statement A Connotation B Denotation
that is the nike swosh
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Answer B denotation
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CONNOTATION?
that swosh makes me think of motion.
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• Logo Critique

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• follow solid basic design principle
• be functional
• represent the company
• be uniqueWe will go over each of these
  principles in depth

http//www.code-interactive.com/thinker/a112.html
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• Design principles The fundamentals include, but
  are not limited to space, color, form,
  consistency, and clarity.

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• Clicker question What colour scheme is this?
• Monochromatic
• Analogous
• Split complimentary
• Triadic
• complimentary

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• Clicker question What colour scheme is this?
• Monochromatic
• Analogous
• Split complimentary
• Triadic
• complimentary

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• A few things that are important when talking
  about functionality are the simplicity,
  scalability, color, and depth.

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• A logo needs to represent the company it serves.
  This means that the style must be easily
  identified with the industry/product/service and
  must give a clear picture of what is being
  marketed.

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• It must be unique

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• For next week

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• 1 introducing you and your concept

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• 1 slide showing process

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Process Logo
Structure
Week 1 First Design
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Week4
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• 1 slide showing final logo

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• 1 slide showing business card

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Business Card
Front
Back
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• 1 slide letter head

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• A couple of slides showing applications

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• And dont forget about your slide template
  design.