Melissa FRANCOIS

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Cultural diversity in team

• Melissa FRANCOIS
• Alexandra HEBERT
• Mathilde
• Margaux LAROCHE
• Serge DA COSTA

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The Gods must be crazy Jamie UYS
http//www.youtube.com/watch?vEXTzHUbkOCE
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Definition of Natural Culture

• Tylor
• Culture is that complex whole which includes
  knowledge, belief, art, morals, law, custom, and
  other capabilities acquired by man as a member of
  society.

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Components of National Culture

• Values
• Norms
• Attitudes

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Priorities of Cultural Values
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Hofstedes dimension of culture.

• Researched over 116,000 people in 70 countries
• Dimensions
• Power distance
• Uncertainty avoidance
• Individualism, collectivism
• Masculinity, femininity
• Long-Term Orientation

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Spoken languages

• There may be about 6,000 languages worldwide, 90
  with fewer than 100,000 users.
• ENGLISH
• Companies have adopted it as the official
  company language.
• According to Ball, 83 of secondary school
  students learn English as a second language.
• Approximately 85 percent of Internet sites are
  in English.

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Spoken languages
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Spoken languages

• Most languages spoken (in millions)

Rank Languages Population
1 Mandarin 874
2 Hindi 366
3 Spanish 358
4 English 341
5 Arabic 207
6 Bengali 207
7 Portuguese 176
12 French 77
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Unspoken Languages

• Game

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Religion

• Religion can be defined as a system of shared
  beliefs and rituals that are concerned with the
  realm of the sacred

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Religion

• Christianity

• Islam

• Social and business interactions are completed
  within a religious framework
• Worldly gain and temporal power are an illusion
• States Muslims should use property in righteous ,
  socially beneficial and prudent manner (The Koran)

• The protestant work ethic , a focus on hard work,
  wealth creation, is argued to underpin capitalism
• Catolism emphasis spiritual rather than economic
  efforts

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Religion

• Hinduism

• Buddhism

• It focuses on the importance of achieving
  spiritual growth and development
• Confucianism
• It emphasises hard work, loyalty, reciprocal
  relations and honesty.

• Buddhists stress spiritual growth and the
  afterlife
• Animism
• This involves some combination of a worship of
  spirits and ancestors, witchcraft, mysticism etc

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Etiquettes

• China What you should not do during a business
  dinner ?
• Do not eat all of your meal. If you eat all of
  your meal, the Chinese will assume you did not
  receive enough food and are still hungry.
• Spain When spanish people usually have a dinner?
• Dinner is usually served after 900p.m, so you
  may want to take full advantage of the siesta and
  get in a nap

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Etiquettes

• USA What do you have to do when you meet
  someone?
• Offer a firm handshake, lasting 3-5 seconds, upon
  greeting and leaving. Maintain good eye contact
  during your handshake.
• GREECE During a business meeting, what is
  particular about the punctuality?
• Foreigners have to be punctual, except local
  population

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The benefits of cultural diversity in team

• Increase adaptability ? greater variety of
  solutions
• Time and space two different approachs
• Monochronic USA, UK, EU
• Polychronic Asia
• Broader service range ? diverse collection of
  skills and experiences

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• More effective execution ? perform to their
  highest ability
• Emotional Intelligence ? higher levels of
  productivity
• Variety of viewpoints ?
• larger pool of ideas and experiences
• Gender diversity
• Men are single-minded and focussed
• Women multi-minded and integrated

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Invictus Clint EASTWOOD
http//www.youtube.com/watch?vE9Ovkye6lac
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Negative aspects of cultural diversity in teams
... the management of diversity ... best viewed,
not as alternative(s), but as complementary
approache(s) which need to be interrelated
(Torrington, Hall Taylor 2008, p.590)

• Problems
• Different behaviours
• Incomprehension
• Different ways to work

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Problems with groups
Homogeneous team
Heterogeneous team
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Factors contributing to group cohesiveness
performance (Mullins, 2007)
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• Consequences
• Animosity
• Conflicts

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This is England Shane MEADOWS
http//www.youtube.com/watch?vSfoJx6t97REfeature
related
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How to manage the problems of cultural
diversities?

• OBJECTIVE know and better understand the
  various stages allowing to manage more
  effectively the cultural differences
• Understanding
• The identification
• The adoption
•  The adaptation
• The communication
• The development

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How to manage the problems of cultural
diversities?

• Understanding

Awarness of diversity
environment
differences between the cultures
store of the information about these cultures
Listening tool
ask questions
to validate our understanding
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How to manage the problems of cultural
diversities?

• The identification

identify Concretely the cultural differences
distinguish
More than understanding
know better the values and the fundamental
principles of the various cultures
Identify expectations
Relation with the others
consider and to respect during exchanges and
during intercultural dialogues.
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How to manage the problems of cultural
diversities?

• The adoption

After identification ACTION
take initiatives
to opt for appropriate strategies of management
of the cultural differences
Involve our understanding of the cultural
differences
be capable of managing well the variety in
everyday life
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How to manage the problems of cultural
diversities?

•  The adaptation

demonstrate a capacity to adapt itself
develop its capacity to adapt its approach and
its practices according to the various cultural
contexts.
take into account it during intercultural
exchanges
adapt itself to this situation not to offend our
interlocutor.
Our skills in understanding, in interpretation
and in adoption of initiatives will be useful for
us when will come the timeto adapt our practices
of management of the variety.
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How to manage the problems of cultural
diversities?

• The communication

The intercultural communication is a challenge
the control of the intercultural communication.
preparing the ground for the intercultural
dialogue
verbal or not verbal
tone and the emotion in the voice, the precision
of the message, the used words and the physical
language
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How to manage the problems of cultural
diversities?

• The development

to try to improve the practices and the mastered
strategies and to diversify them when the
opportunity appears. The continuous development
of the acquired skills is crucial for a better
management of the variety and the cultural
differences in a multicultural environment
inconstant evolution.