Sourcing Locally Selling Nationally

1
Sourcing Locally Selling Nationally

• Mark Gilchrist
• Game for everything
• Cooking game
• Game processing
• Cooking demonstrations
• Private catering work

2
From Field to Plate

• Cooking, keeping the link between the source and
  consumption
• Market demand for game is increasing
• Major factor is the link between source and end
  user
• It has a short production chain so it is
  traceable, fresh, usually local. Can be sold
  nationally if market was created

3
From Field to Plate

• People reaction to the link between source and
  consumption
• Two main reactions
• Some people love the provenance, so a definite
  plus
• This is great for me as I can often tell people
  who shot it and where

4
From Field to Plate

• The other reaction from people less aware
• They tend to let anthropomorphic ideas govern
  their choice of food
• You find that if you take these people though the
  whole process of skinning and cutting they change
  their mind

5
Understanding and Living With Seasonality

• People wrongly believe that if it is in season it
  can be shot
• Weather conditions, feeding patterns, crop cycles
  and human behaviour are large factor
• There so many expectations to the law that allow
  game to be shot out of season that the law its
  self can be misleading

6
Understanding and Living With Seasonality

• If you understand the patterns of seasonality in
  game then you can use it to make you money
• Profits arise in game dealing not from increasing
  you output price but by lowering your input
  price.
• With this in mind profits can be by taking
  advantage in market trends
• The price of wood pigeon can rise from 5p to 25p
  in days

7
What Makes It Great Food?

• This is a question I love to answer 
• My passion for game stems from my love of birds
  and wildlife and their surroundings, for me if I
  cant kill it I dont want to eat it
• The experience of creating food from something I
  have harvested give me a love of that food I
  wouldnt get from anything else

8
What Makes It Great Food?

• It is wild
• This means no chemicals
• No intensive rearing a
• No possibility of cruelty
• It more free range than Free range
• It is not intensively bred

9
What Makes It Great Food?

• Healthy
• Very low in fat
• Rabbit starvation
• Low Bio acclimating toxins
• Very high in trace elements

10
What Makes It Great Food?

• Cheap source of meat
• filet steak 28 per kilo woodpigeon 10 per
  kilo
• You can make pigeon taste nicer than fillet steak
• Pheasant vs. chicken (poulet bresse)no contest

11
What Makes It Great Food?

• Sustainability and environmental pluses
• You are helping the environment by eating game
• Wild game is harvested naturally in harmony with
  nature
• As for reared game, shoots spend 5 times the
  income of the RSPB on conservation

12
Why is Game meat important to the food industry?

• My initial response to any one pondering this
  question is name a sector in the meat industry
  that has the potential for such growth? I cant
  think of one
• This is an area of sales that could yield, high
  profits and improve the range of products for any
  retailer

13
Why Is Game Meat Important to the Food Industry?

• Game has been fundamentally miss-marketed for
  years. In using the term marketing I include the
  style in which it is cooked and the finished
  product which is the image. 
• I have seen how interested consumers become once
  they understand that it easy to cook, tastes
  fantastic, is reasonably priced, is sustainable
  and the ultimate slow food

14
Where Do I See the Next Opportunities in Game
Developing?

• Marking game as a sensible clean cut every day
  life style choice and will see large increases in
  raw sales.
• Customer base becomes more wide spread as you
  find people that were put off by game but are
  become attracted to it with good marketing.

15
Why Is Game Meat Important to the Food Industry?

• The pricing structure of game in supermarkets has
  to be addressed in order to see game sales rise
  as it spreads to a wider markets.
• The cooking of game has to be changed, the era of
  over hung game is in the past where is belongs
  along with pickled walnuts.
• If this requires cooking demonstrations and
  articles is magazines then I will start to
  campaign for it.

16
Why Is Game Meat Important to the Food Industry?

• Following new meat hygiene legislation game is
  now produced in ways that minimises the over
  powering taste that people wrongly associate with
  game cooking.