Reinventing Print Media

1
Reinventing Print Media

• Mary Giles
• Winky Wan
• Bethany Pilon

2

• Print Media has taken a severe downfall in
  advertising businesses
• Revenue has declined faster than any other ad-
  supported media

3
Reasons

• Ongoing shift on where marketers are focusing
  their spending
• Moving away from paid advertising to
• Websites
• In store Marketing
• Loyalty Programs
• Word of Mouth Campaigns
• ¾ Marketing Budgets

4
Long Term Problem

• Rise in Digital Media
• Print has taken a hit
• Print media costs are a significant premium over
  other kinds of advertising

5
Competition

• Broader and Expanding Rivals
• Google
• Yahoo
• Facebook
• Hulu

6
Unsuccessful Expansion

• Charge for content online at the same amount as
  print
• Few have been successful
• Moving entirely online without charging for
  content

7
Four Success Strategies

• Build Deeper Relationships
• Tap New Revenue Streams
• Reinvent the Content Model
• Innovate with New Products and Pricing

8
Questions

• Does anyone pay attention to the advertisements
  of social media pages?
• Buy Newspaper/ Magazines?
• Read Articles online?

9
Sources

• http//www.strategy-business.com/article/09308?pg
  6
• http//pelfusion.com/inspiration/60-stunning-pictu
  res-and-photos/
• http//pelfusion.com/inspiration/40-creative-print
  -media-advertisements/