Team Tractus (5)

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• Team Tractus (5)
• Madison Oie, Kirtan Patel, Oliver Glenn and Rico
  Chow

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Our Products

• Our products are bug repellants that use high
  frequency sounds to keep away insects and vermin.
  The sound emitted is not audible to human ears.
• SilentShield- Our large unit that can repel bugs
  up to 500 square feet.
• MicroShield- This a small unit for a single
  persons use.

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About Sonacon
Mission Statement- SonaCon is committed to
providing consumers with the most effective and
environmentally conscious vermin repellant
products while vowing to donate at least the same
number of products to impoverished communities in
Africa. Values- We value a sense of giving
to communities less fortunate then our own. Since
our consumers are donating to the African
communities, we hope to instill a value of social
responsibility.
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Projected Benefit

• By decreasing the amount of disease carrying
  insects and vermin, we hope to improve the
  quality of life in African villages.

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Malaria Statistics

• Statistics-
• About 40 of the world's
• populationroughly two billion
• peopleare at risk for Malaria.
• Resulting in 1.5 to 2.7 million
• deaths per year.
• 80 to 90 of all
• malaria-related
• deaths are found in
• sub-Saharan Africa

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Organizational Model

• Communication
• Centralized Decision-making
• Functional Structural Model

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Marketing Strategy

• Target Market
• -Active adults
• -Areas with still bodies of water
• -Environmentally conscious consumers
• -People who are
• annoyed by vermin

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Marketing Strategy

• Marketing Mix
• Price
• Place
• Product
• Promote

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Marketing Strategy

• We also plan to partner with the non-profit
  company, UNICEF. They would be in charge of the
  distribution sector of our company. They would
  deliver our products and make sure they are
  placed efficiently throughout Africa.
• UNICEF is a well known, trustworthy company which
  will enhance our products legitimacy.
• We plan to use this partnership to advertise by
  associating our companys name with UNICEF. We
  will do this by placing it on the products box
  and using it in advertisement.

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Marketing Message

• The best noise you will never hear.
• Our marketing message will emphasize the theme of
  giving back along with the efficiency our
  products insect repellant.

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Feasibility

• Competitors

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Group Dynamics

• Team approach- Emphasis on collaboration we met
  numerous times and collaborated on every part of
  the product. We spend a lot of time in the brain
  storming stage. We did our best work as a group.
• Experience- We learned about each stage of
  product development and incorporated our business
  knowledge into a real situation. We all enjoyed
  this project because it allowed us to practice
  the skills were learning in class.
• Lessons Learned- We learned early that our group
  worked best when collaborating in meetings.
  During meetings we learned to stay focused for
  time management purposes.

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Questions

• Would you be willing to pay extra to send a
  Silent Shield to Africa? How important is that to
  you?
• Which of our marketing strategies appeal to you
  the most charity aspect, environmental aspect,
  utility aspect, or financial aspect?

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Appendix

• http//archive.idrc.ca/books/reports/1996/01-07e.h
  tml
• http//static-p3.fotolia.com/jpg/00/00/04/64/400_F
  _46454_v6UmjWyGh9S2KmifbPqIsoc3MnFKli.jpg
• http//www.oznet.ksu.edu/grsc_subi/Research/archiv
  es/2001_ESA_Meeting_Posters/contents/SCJ20talk.pd
  f
• http//newsimg.bbc.co.uk/media/images/41022000/jpg
  /_41022262_woman_with_kids203.jpg
• http//www.internationalpaper.com/Packaging/Packag
  ing20Stand20Alone20Pages/Bleached20Board/Socia
  l_Responsibility.html
• http//www.youtube.com/watch?v-JTquHd6rII