?????????????????????????? (Strategic Planning) ?????????????????????????????????

1
?????????????????????
10.45-12.00 ?. - ???????????????????????????????
????????????????? - ???????????????? Balance
Scorecard
?????????? ??????????????????????????
(Strategic Planning)
?????????????????????????????????
23 ?????? 2550
2
?????????????? ????????????????? Balanced
Scorecard ??? KPIs (From Strategy to Action
with Balanced Scorecard and Key Performance
Indicators)
3
??????????????????????????? Strategy-focused
Organization
??????????????????
??????????? efficiency
??????????????????????
????????????????????????????????
???????? ???????????
Reengineering Lean Enterprise Six Sigma TQM
???????????
?????????????????????
Blueprint for Change ?????????????????????
??????????? Value Creation
?????? quality
????????????????
???????????????????
?????????????????
??????????? ??????????
effectiveness
?????????? capacity-building
???????????????????????????????????????????????
?????????????????? ??????????
?????????
???????????????????????????
?????????
4
Strategic Management Process
5
KPIs
6
???????????????????????????????????
7
Strategic Management Process
Strategic Formulation
Strategic Implementation
Strategic Control
Where are we now? ??????????????? ? ???????
SWOT Analysis
8
?????????????????????????????

• ?????????????????
• ???????? ???????? ????? ?????????
• ?????????????????????????
• ?????????????????
• ??????
• Suppliers
• ??????
• ?????????????????

9
????????????????????????????

• ????????????????????
• ?????????
• ????????? (??????????????????????)
• ???????
• ???????
• ????????? (?????????????????)
• ??????????????????

10
????????????????????????????
???????
???????
-

S
W
O
T
?????
?????????/???????
?????????????????????????????
11
Strategic Management Process
Strategic Formulation
Strategic Implementation
Strategic Control
Where do we want to go? ??????????????????????
Vision Mission Goal/Objective
12
??????????

• ????????????????????????????????????????
• ????????
• National Audit Office ????????????
• helping the nation spend wisely
• Land Transport Safety Authority
• ????????????????
• to create safety culture in NZ that delivers
  land transport safety outcomes that achieve world
  best practice

13
??????????????????????????

• SONY
• ??????????????????????????????????? ? ??
• DUMEX
• ?????????? 1 ?????????????????????????????????
  ??????? ?????????????????????????????????????????
• ?.?????????????
• ???????????????????????????????????????????????
  ??????????
• ???????????????
• ????????????????????????????????????
  ??????????????????????????????????????????

14
??????????????????????????

• ???????? ?.?.?.
• ??????????????????????????????????????????????
  ?????????????????????????????????
• ???????????????????
• ?????????????????????????????????????????
  ??????????????????????????????????????????????????
  ??????????????
• NIDA
• ?????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ???????? ????????????????????????????????????????
  ????? ???????????????????????????????????????????
  ??????????????????????????????????????

15
???????????????????????????

• ?????????????????? ??????????????????????????
• ???????????????????????????? ?????????????????????
  ?????
• ??????????
• ???????????????????????????????????????? 3 5
  ??????????
• ??????????????????????????????????????????????????
  ???????????????????????????????????????????????
• ??????????????????????????????????????????????????
  ??????????????

16
????????????????????????

• - ?????????????????????????????????????????????
  ??????????????????????????????????????
• - ??????????????????? ????? ???????
  ???????????????????????????????????
• - ????????????????????????????????????????
  ?????????????????????????? 3 5 ??????????
  ????????????????????????????????????????????
  ???????????????????????????????? Stakeholders
  ????????????

17
???????????????????????????
1. Imaginable Conveys a picture of what the future will look like
2. Desirable Appeals to the long-term interest of employees, customers, stockholders, and others who have a stake in the enterprise
3. Feasible Comprises realistic, attainable goals
4. Focused Is clear enough to provide guidance in decision making
5. Flexible Is general enough to allow individual initiative and alternative responses in light of changing conditions
6. Communicable Is easy to communicate, can be successfully explained within five minutes
18
???????

• ??????????????? (business definition)
  ??????????????????????????????????????????????????
  ????????????????????
• ????????? ???? ?????? (?????????)
• ?????????????????? (??????????????)
• ??????????????????????????
• ??????????????????????
• ?????????????????? (management philosophy) ????
• ??????????????????????????????? (core values)

19
??????????????????????????

• ????????????????????????????????
• ????????????????????????????????????????
• ?????????????????????????

???????????????????????????????
?????? ?????? ?????? ??????? ??????
??????????? ???? ?????????? ???????? ?????? ????
????????? ????????????? ????????? ???
20
Missions vs Visions

• ??????? (Mission)
• ?????????????????????????????????????????
  ????????????????????????????????
  ??????????????????? ??????? ???????????

• ??????????
• ???????????????????????????????????????????????
  ?????????? ???????????????????????????????????????
  ??

21
???????????????????????????????????
??????????????????????????????? 4 ??????????
???????????????????????????????????????????
??? ???????????????????????????????
(milestones)
?????????
2549 2550 2551 2552


????????????????????????
???????????????????????????????
22
Strategic Management Process
Strategic Formulation
Strategic Implementation
Strategic Control
How will we get there? ???????????????????????????
?
Strategic Issues Strategies
23
?????????????????????????
(Strategic Issues)

• ????????????????? ???
• ?????????????????????????
• ???????????????????
• ???????????
• ??????????????????????????????????????????
• ???????????????????????????????????

24
?????????????????????????
Where do we want to go?
Organization Direction
Strategic Analysis
Strategies
GAP
How will we get there?
Current State of the Org
Where are we now?
25
?????????????????????????????????

• ???????????????????????????????????????????????
  ??????????
• ????????????
• ??????????????????????????????????????????????????
  ???????????????????? ?????????????????????????????
  ??
• ????????????????????????? ????????????????????????
  ?????????? ????? ?????????????????????????
• ?????????????????????????????????????
• ???????? ?????????????????
• ?????????????????????????????????
• ??????????????
• ??????????????????????????????????????????

26
???????????????

• ??????? ??????????????????????? ???? ?????????
  ??????????????????????????????????
• ?????????????????????? ???????????????????????
• ??????????????????????????????????????????????????
  ?????????? ???????????????????????????????????????
  ???
• ??????????????????????????????????????????????

27
?????
?????????????????
??????????????
???????
???????
????????????????
?????????????????
?????????
28
???????????????????

• ????????????????? (concentration)
• ???????????????????(stability)
• ?????????????????(growth)
• ??????????????????????????????????????
• (vertical horizontal integration)
  ?????????(diversification) ???????????? (joint
  venture)
• ??????????????? (development)
• ????????????????????????????????
• (market product development)
• ???????? (innovation)
• ????????????????(retrenchment)
• ??????????? (turnaround) ??????????????
  (divestment) ????????????? (liquidation)

29
Boston Consulting Group growth-share matrix
20 High 10 Low 0
?
Question mark
Star
A
Market growth rate
Cash cow
Dog
10x High 1x Low 0.1x
Relative market share (share relative to largest
competitor)
30
Boston consulting groups growth (BCG) share
matrix

• Based on the evaluation, the organizations can
  choose their strategies
• Cash cows hold market share
• Dogs harvest or liquidation
• Question marks increase market share
• and harvest
• Stars increase or hold market
  share

31
??????????????????????????????
??????????????????????
??????????????????????????
???????????????
?????????????????
32
?????????????????????????????????????????
??????????? 1 ??????????? 2 ??????????? 3 ??????????? 4 ??????????? 5
??????? 1
??????? 2
??????? 3
??????? 4
??????? 5
??????? 6
??????? 7
??????? 8
??????? 9
33
Strategic Management Process
Strategic Formulation
Strategic Implementation
Strategic Control
??????????????? ??????????
????????????? ??????? ?????????????????? ?????????
???
34
?????????????
?????????????
?????????? ????????????????? ????????????????????/ ??????????? ??????? ???????
1. 1.1 1.2 1.3 ...
2. 2.1 2.2 2.3 ...
3. 3.1 3.2 3.3 ...
??????????????
???????
??????
???????
???????? (???? ??)
35
???????????????????????????
36
???????????????????????????
?????????????????? ???????????????????????????????
????????? ??????? ???? ??????? ???? ??????
???????? ???????
??????????????????????????????
????????????????????????????????????????
??????????????????????????????????????????????
??????????????????????
?????????????????????????? ??????????????????
??????? ??????
?????????????????? (Proj. Screening)
??????????????????????????????????????????????????
??
???????????????? (Proj. Monitoring)
???????????????????????????????????????????
?????????????? ???????????????????????????????????
???
??????????????????? (Proj. Evaluation)
????????????????????????????? Output / Outcome
????????????????????????????????????????
37
?????????????????????????????????????? ???????????
??????????????????????????????????????
???????????????????????????????????
?????????????????????????????????
38
??????????????????????? ???????? ????????
????????????????????
?????????????????
???????????????? ???????????
???????????
????????
???????
???????????
???????
???????
????????
39
????????
..................................................
...........................
Vision
Strategic Themes (Issues)
Agenda / Focusing Areas ??????????????????????????

Detroit of Asia
King Queen of Fruit
Entertainment Complex
Values



Strategy Map (logic model)
Corporate Scorecard
Action Plan
Perspectives
Objectives
Measurement
Targets
Initiatives
Budget
Run the Business
Financial
??????????
Serve the Customer
Customer
??????
Manage resources
Internal work process
???????????
Build Capacity
Learning Growth
???????????
Business Unit Scorecard
Team / Individual Scorecard
40
??????????????????????????????

• ????????? (process)
• ????????? (structure)
• ?????????(technology)
• ?????????????? (human resources)

41
Strategic Management Process
Strategic Formulation
Strategic Implementation
Strategic Control
????????? ??????????????????
BSC/KPI ??????????? ?????????????
42
BALANCED SCORECARD
???????? BSC ????????????????????????????????????
????????????????? ???????????????????????????????
???? ??? ??????????????????????????
?????? ?????????????????? ????????????? BSC
?????????? ?????????????????????????
??????????????????????????
43
Balanced Scorecard
?????????????????????????????????????????????????
????
????????????????????????????????????????????????
????????????????????????????????????????????????
??????????????????????????????????????????????????
?????????????????????????????????????????
44

• Balanced Scorecard
• ?????????????? (Financial Perspective)
• ????????????????? (Customer Perspective)
• ????????????????????????????? (Internal
  Perspective)
• ?????????????????????????????????????????
  (Learning and Growth Perspective)

45
(No Transcript)
46
???????????????????? BSC

• ?? KPI ??????????????? ????????????????
• ?????????????????????????????????
• ?????????????????????????
• ??????????? ?????????????????????????????
• ?????????

????????? BSC ????????????????? 4 ??????????

47
??????? BSC ???????????????????
Balanced Scorecard (BSC)
Result-Based Management (RBM)
????????????????????????
48
KPI
KEY PERFORMANCE INDICATORS
49
???????????????????????

• ??????????/???????????????????????????????????????
  ??????????????????? ????????????????????
• ???????????????? KPI ?????????? ?????????? BSC
  ????????????????????????????? KPI

50
?????????????????
(Key Performance Indicators)

• ??????????? --- ???????????? / ????????? / What
  to measure?
• ????????? --- ???????????? / How to measure?
• ???????????????????????????? ?????????????????????
  ???????????????????????????????????????
• ????????? ???????????????? ????? ?????? / ??????
  / ?????? / ????

51
BSC KPI
??? ????????????????????????
52
????????????????? ??????????????????????????? 4
????
Financial Perspective
Internal Work Process Perspective
??????? 1 ?????????????????? ??????????????????
?????????????????????
??????????????????????????????????????????
??????????????????????????????????????????????????
???????????/???????
??????? 2 ?????????????????????????????????????
? ??????????????????????????????????????????????
??????????????? ????????????????????????????
???????
??????? 3 ?????????????????????????? ?????????
??????????????????????????????????????????????????
?????????? ???????????????????????????????
??????? 4 ?????????????????????? ??????????????
??????????????????????????????????????????????????
?? ???? ????????????????????? ????????????????????
????????? ???????
Customer Perspective
Learning Growth Perspective
53
????????????????????????
54
??????????????????????????????????????????????????
???????????? ??????????????? ?.?. 2547 SAR- Card
(???)
55
??????????????

• ??????????????????????????????????????
• ?????????????????????????????????????
• ?????????????????????????????????????????????????
• ??????????????????????????
• ?????????????? KPI ?????????????????
• ??????????????????????????????????
• ??????????????????????????????????