INTRODUCTION TO GOLDSMITHS, UNIVERSITY OF LONDON

1
Kieron Broadhead
2
Information, Advice and Guidance The HEIs
Perspective
Kieron Broadhead Head of Marketing, Outreach and
Recruitment
3
Information. Advice Guidance

• Lots of sources of information
• Institutional and independent impartial?
• Online guides and websites galore e.g. Which?
• Who is providing the quality advice and
  guidance?
• Information has questionable value without
  reflection e.g.
• Kings isnt for someone in London who wants a
  small campus feel
• The best bursaries in the UK dont make the HEI
  right for someone

4
The HEI Perspective

• Some students are making the wrong choices
• Guides and information focus heavily on process
• Multiple sources of information lead to lack of
  trust
• Need to add quality interactions to the
  quantitative to IAG

5
Undergraduate applicant journey
Thinks about university makes choices
Arrives at university
Applies to university (UCAS)
Applies for student finance (SFE)
Prepares for study
Makes final choices
UCAS Applications Process Student
Finance Interview preparation Open days/visit
support
MAJORITY OF PROVISION
6
Timeline for A-Levels
18 mths 9 mths 6 mths
5mths 3 mths 0 mth
9 months
Thinks about university makes choices
Arrives at university
Applies to university (UCAS)
Applies for student finance (SFE)
Prepares for study
Makes final choices
UCAS Applications Process Student
Finance Interview preparation Open days/visit
support
MAJORITY OF PROVISION
7
Timeline for Access
11 mths 9 mths 6 mths
5mths 3 mths 0 mth
2 months
Thinks about university makes choices
Arrives at university
Applies to university (UCAS)
Applies for student finance (SFE)
Prepares for study
Makes final choices
UCAS Applications Process Student
Finance Interview preparation Open days/visit
support
MAJORITY OF PROVISION
8
The HEI Perspective

• Too much time is being spent on UCAS process
• Not enough time is being spent on choices
• Too much time is being spent on finance
• Not enough time is being spent on transition and
  success
• Students are making ill informed choice
• BUT are writing fantastic personal statements

9
Questions that were struggling with

• Whose job is IAG?
• When is the best IAG delivered and by whom?
• What bit of IAG is whose job?
• At what point does FE stop and HE take over?
• What happens if it goes wrong?
• How do we get people back a stage?
• What can we do together?