Easy Come, Easy Go

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• Easy Come, Easy Go
• Love Your Money
• Jayne McBurney
• Family Consumer Sciences Agent
• Jayne_mcburney_at_ncsu.edu
• http//johnston.ces.ncsu.edu/

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Buying Power

• Young Adults spend....
• 3 billion on entertainment
• More than 11 BILLION on snacks and beverages
• 5 billion a year on clothes and shoes
• 4 billion on personal care
• (Alloy Media Marketing and Harris Interactive,
  2009)

Created by Jayne McBurney, Family Consumer
Sciences Agent, Johnston County Center, 2736 NC
210 Highway Smithfield, NC 27577
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and...media junkies

• Laptop 57 Cell phones 88
• 94 age 18-29 use the Internet
• (http//pewinternet.org/Reports/2012
  /Digital-differences.aspx )

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Marketing

• Price
• Product
• Placement
• Promotion

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Price Product

• Different models for different stores
• TVs, clothing, appliances
• Martha Stewart, Martha Stewart,
• Martha Stewart

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Placement Promotion
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Why we Buy...

• Blend in/Stand out
• Brand Personality
• Fashion Knowledge
• Value Seeking/Investment
• Comfort of brands safe purchase
• Noble, S., Hayatko, D., Phillips, J. What drives
  college-age Generation Y consumers? Journal of
  Business Research 62(2009) 617-628

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Avoid Impulse Buying( buying without intention,
spontaneous, immediate)

• Do I need it?
• Have I compared prices?
• Can I get is cheaper BOGO,coupons
• Cost of gas to get there
• Know what you CAN spend

Created by Jayne McBurney, Family Consumer
Sciences Agent, Johnston County Center, 2736 NC
210 Highway Smithfield, NC 27577
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How to Avoid Retail Therapy

• 1. LIST
• 2. Eat first
• 3. Shop alone
• 4. Time limit
• 5. CASH
• 6. No Drama!

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30 day List....anything over 100

• Most people dont
• plan to fail
• they simply
• fail to plan.

Created by Jayne McBurney, Family Consumer
Sciences Agent, Johnston County Center, 2736 NC
210 Highway Smithfield, NC 27577
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ORGANIZE!

• Set aside for fixed expenses
• Car - payment, gas, insurance
• Rent/Mortgage
• School costs
• Savingsa little bit adds up
• Envelopes for flexible expenses
• Food
• Entertainment
• Clothing

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Plan Expenditures

• Make a decision
• buy shoes vs. concert tickets
• How much are each?
• Can you get both?
• Comparison Shop!!!!!!!

Created by Jayne McBurney, Family Consumer
Sciences Agent, Johnston County Center, 2736 NC
210 Highway Smithfield, NC 27577
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Cool outfit

• Shorts
• Graphic Tee
• Flats
•  
• TOTAL
• Mall Store
• 36.50
• 19.50
• 32.50
• 177

Created by Jayne McBurney, Family Consumer
Sciences Agent, Johnston County Center, 2736 NC
210 Highway Smithfield, NC 27577
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The 3 Rs

• Reality.. is limited
• Responsibilitysave it or blow it
• Restraintdelayed gratification

Created by Jayne McBurney, Family Consumer
Sciences Agent, Johnston County Center, 2736 NC
210 Highway Smithfield, NC 27577
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Helpful Websites

• groupon.com
• twongo.com
• LivingSocial.com
• SouthernSavers.com

Created by Jayne McBurney, Family Consumer
Sciences Agent, Johnston County Center, 2736 NC
210 Highway Smithfield, NC 27577