The Journal of Marketing

1
The Journal of Marketing

• Roland T. Rust
• Editor

2
SSCI Status

• Top rated marketing journal
• 2nd highest rated business journal (all fields)
• Journal of Marketing 4.1
• Marketing Science 3.8
• JMR 2.6
• JCR 2.2
• JAMS 1.5

3
Other Indicators of Journal Status

• Ranked 1 in three of the last four surveys of
  marketing journals (Baumgartner Pieters 2003
  Hult et al. 1997 Bauerly Johnson 2005)
• The most frequently-cited marketing journal in
  doctoral seminars (Bauerly Johnson 2005)

4
New Submissions Trends

• Varadarajan avg. 271
• Lusch avg. 239
• Stewart avg. 241
• Bolton avg. 317
• Rust 1st year 371 (17 increase over Bolton
  avg.)

5
Acceptance Rate

• 05/06 13 (eventual acceptance)
• Desk rejections 05/06 15

6
Positioning

• The broadest marketing journal
• Advancing marketing theory
• Advancing marketing practice
• Seek to publish the best substantive papers in
  marketing
• No compromise with respect to sophistication

7
Breadth of Coverage

• Any marketing topic
• Any research approach
• Must have substantive content for at least one
  stakeholder group (e.g., managers, consumers,
  public policy makers)

8
Truly Important Papers

• Extra consideration for potentially important
  papers
• More weight given to importance of problem
• Innovation welcomed incrementalism discouraged
• Willingness to override a negative review (one
  more chance)

9
International Representation

• July 2006 issue 60 have at least one
  non-US-based author
• 17 of Editorial Board is non-US-based
• No bias against non-US authors or non-US data

10
The Editorial Review Board

• Increased ERB size (90 to 108) to reward
  excellent ad hoc reviewers
• Highest international representation of
  marketings top 4 journals
• Highest business practitioner representation of
  marketings top 4 journals

11
Turnaround Times for New Submissions

• 04/05 106 days
• 05/06 Q1 98 days
• 05/06 Q2 71 days
• 05/06 Q3 53 days
• 05/06 Q4 52 days
• 06/07 Q1 62 days

12
The Review Process

• Four reviewers assigned on all manuscripts
• Most papers decision in two rounds or less
• Innovative papers may allow more rounds

13
Web Site

• Web site editor Siva Balasubramanian
• Book review editor Ram Desiraju
• Significant upgrades to web site features

14
(No Transcript)
15
Summary

• JM is, by many criteria, the top-rated marketing
  journal
• JM has the broadest positioning
• JM welcomes research of any marketing topic using
  any research approach
• Every authors first choice outlet for
  substantive research in marketing

16
Thank You!
17
Questions?