Communicating Climate Change to Local Communities

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Communicating Climate Change to Local Communities
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Why?????

• Raise awareness of CC implications that assist
  with the decision making in building resilience
• Community play a vital role in implementing
  adaptation and disaster risk reduction strategies
• Influence national policies
• Traditional knowledge to be integrated into
  scientific research for effective adaptation
  strategies
• Support for local adaptation activities

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Tools and techniques for communicating CC

• Planning
• Target audiences
• How the message is delivered
• Short-term
• Long-term
• Costs
• Coverage

• Workshops
• Village level
• School/teachers program
• Church/youth programs
• Village mayors meetings
• Women representatives meetings

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Tools and techniques for communicating CC

• Information sheets
• Variety of topics
• Understanding of the marine environment eg.
  healthy marine environment and well managed
  fishery stands better chances of survival under a
  changing environment

• Videos
• Marine environment awareness programs
• Languages
• Context
• Practical alternatives
• Simple information
• Research results

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Tools and techniques for communicating CC

• Printed materials
• Articles
• Advertisements/news papers
• Media releases
• Newsworthy
• Photographs

• Poster Competition
• Poem competition
• Open Days
• School Quizzes
• Talkback shows
• Community plays

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Characteristics of different media
RADIO TV PRINT
Sound only Momentary Immediate on the spot reports easy with mobile phones Broad coverage Listeners turned off if bored Cheap to produce Easy to produce in multiple languages Portable Often personal and informal Most understand spoken language well Good for music and entertainment Both visual and sound Momentary On the spot reports possible if equipment is available Holds attention well Language skills not so important Expensive to produce Expensive to buy Limited local programming Local programmes are popular May only reach urban areas Visual only Cant report instantly Circulation limited geographically Good for complex or detailed information Can be read several times can refer back More formal than radio Readers scan articles and choose what to read
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Using Technology (email, websites, social
networking)
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Some tips for communicating CC

• Understanding the issues and concepts before
  communicating to others
• Better able to explain
• Build on peoples knowledge base and experience
• Plain language

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Some tips for communicating CC

• Clear, accurate and simple message with local
  examples
• Impacts on livelihood
• Food security
• Safety at sea
• Diseases
• Building resilience through managing the marine
  ecosystem
• Connect with current events

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Some tips for communicating CC

• Link CC with environmental and social issues
• High dependence on fish products for protein
• Low capacity to adapt to change due to
  comparatively small or weak economies
• Social, cultural and traditional aspects limit
  peoples adaptive capacity i.e. caste, religion
• Environmental changes affect people differently
  and through interactions with social factors

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Some tips for communicating CC

• Doable and realistic
• Anticipate and respond to change
• Minimize and recover from the consequences of
  change
• Take advantage of new opportunities arising from
  change

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Some tips for communicating CC

• Build on from existing CBFM, CEAFM, CBRM
  initiatives and processes

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Moving forward

• Communication plan
• Culture/Traditional protocols and knowledge
• Glossary of Technical Terms
• One Team Approach
• Resource sharing/Implementation

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