DeCo2U

1
DeCo2U
BUSINESS MODEL
ONLINE INTERIOR DESIGN SERVICE
IZYAN SHAFAWATI BINTI ABD HALIM
2008761091 SYUHAIRAH MOHD SHAHA
2008570637 FARAHDILA WATI MOHD KHAMDE KHUZAINI
2008342701
2
Deco2u - Introduction

• The design of a home living space is becoming
  more important each time consumers realize how
  much their environment influences their mood and
  productivity of work.
• Deco2u brings together the talent of experienced
  interior designers with the benefits of online
  shopping to help clients in designing
  furnishing their dream home.
•  

3
Deco2u - Introduction (cont.)
How does it works?
Interested Customer
Client Agrees
Order online Fill in particulars
Deco2u provides Quotation subject to change
Deposit paid to Deco2u
Site Visit
Deco2u provides interior design service (through
website)
Revised Quotation
Deco2u features 3 design concepts Bali English Mod
ern
Proceed to deliver to Clients Home
Full Payment paid to Deco2u
4
Deco2u - Background
Founded in 2010, Deco2U Sdn Bhd, operating from
the heart of Kuala Lumpur is an Interior Design
Group in Malaysia that offers design solutions
with the concept of Bali, Modern and English. 

• Bali Concept - Natural material colours to set
  a tone which a theme and colour palette that will
  invoke a feeling of being in a natural
  environment can be achieved
•  
• 2. Modern Concept carefree functional. Uses
  materials like glass, metal, chrome and
  composites. The shapes tend to be very angular,
  less carving, decoration, or complex details.
  Surfaces are typically very smooth and flow in an
  even line from one end of the piece to the other.
• 3. English Concept requires a darker colour
  scheme for the floors, while walls will make use
  of patterns particularly floral patterns, which
  are used on drapes, cushions and table coverings.
  Wallpaper is used with darker colours and floral
  patterns. Furniture Wood is the material sofas
  and chairs are comfortable with coverings of
  velvet or leather.

5
Deco2u - Background (cont.)

• Deco2u Services
• Develop the design brief and space plan into a
  design layout
• Select and provide options for supply items to be
  included to the projects
• Coordinate with the project management team
• Delivery Installation
• Clients Benefit
• Space Planning
• Material
• Time
• Budget
•  

6
Deco2u - Objective

• Imagination is our Power
• The objective of Deco2u is to meet clients
  satisfaction in designing their home. Since
  clients are the ones implementing the design,
  their final satisfaction is ultimately up to
  them.
• With a tagline of Imagination is our Power,
  Deco2us responsibility is to take the client's
  design goals and utilize the skills and resources
  of Deco2u to exceed the client's expectations for
  service, value, functionality, and beauty.

7
Deco2u - Mission Vision

•  
• Mission
• Deco2us mission is to satisfy the clients need
  and expectation of interior design service
  through online. Clients will have the convenience
  make their own design choices by just a few
  clicks away through Deco2u website.
•  
• Vision
• Deco2u strives to create a strong niche for the
  most talented and visionary interior design
  professionals in Malaysia, to elevate the
  profession to the level it warrants, and to lead
  the way for the next generation of interior
  design innovators through its online interior
  design service.

8
Deco2u - Value Proposition

•  
• Have time to do all the things they've been
  putting off because they won't be worrying about
  decorating their house anymore 
• Money and time will not be spent on the
  unnecessary
• Utilizing the expertise from the professionals to
  meet clients expectation
• Have a home you can be proud of

9
Deco2u - Revenue Model

•  
• Cost to start the business
• Design, development, and hosting of
  Deco2u web site as well as computer, appropriate
  software, a printer, a scanner, and a digital
  camera 
• Income
• From sales of product and services
  provided.
• Additional Income
• - Recommend manufacturers/ supplier to
  advertise their products at Deco2u website
• - Get special rate of products from supplier
  and manufacturer

10
Deco2u - Competitive Environment

•  
• Other interior designer in Kuala Lumpur and
  Klang Valley
• Element Design 
• Client Budget
• Spend the money to other products

11
Deco2u - Market Opportunity

•  
•  
• Market Analysis
• Market Segmentation
• New Home Construction
• Interior Design of Existing Home

12
Deco2u - Competitive Advantage

• Limited number of online interior design
  services provided for clients in Kuala Lumpur and
  Klang Valley
• To collaborate with the existing property
  developers in providing client choices of
  interior decoration for their newly bought homes.
  
• Specific focused concept to offer
• Provides three main concepts includes Bali,
  English and Modern.
• Larger resource area in website
• Website will have a rich resource area where
  users can surf the web for ideas, tips, and tools
  to help them decide what they would like to have
  done to their home.

13
Deco2u - Market Strategy

• Sales Strategy
• New Home Construction/ Remodelling Projects
• To build a strong professional relationship with
  the dominant builders/remodelers in Kuala Lumpur
  and Klang Valley area such as Sime Darby
  Property, MK Land and SP Setia.
• Plan to collaborate with SP Setia to market the
  services as SP Setia is one of the top developers
  in Malaysia.
• Online Marketing Techniques
• Set up a Facebook page and grow fans.
• Provide great content in the form of photos,
  video and text.
• To participate in appropriate Facebook
  groups.
• Experimenting with targeted Facebook Advertising.
• Setup a LinkedIn account to provide exposure to
  corporate clients and participate in relevant
  LinkedIn groups and answers.

14
Deco2u - Organizational Development

•  Skills needed
• Interior design skills, qualifications, and
  experience
• Basic Web publishing skills would be a bonus
• Adobe Photoshop or other image-editing software
• CAD (computer aided design)
• Good marketing skill
• Number of employees needed to start
• Consists of three founders that will lead a team
  of a total of 5 professional staffs consisting of
• Interior Designer
• Space Planner
• Quantity Surveyor
• Project Manager
• Graphic-Multi Media Designer

15
Deco2u - Management Team
16
DeCo2U
Visit us at http//www.seetrustudio.com/projects/d
eco2u/