TIC TAC TOE

1
TIC TAC TOE

• word-of-mouth advertising
• an (advertising) account
• viral marketing
• a media plan
• market segmentation
• comparative-parity method
• a brief
• to create a buzz
• P2P

2
Course material in the2nd Progress test (TOPICS
Skills)

• Topics
• Entreprenurship Vision,Mission Business
  planRB MK15
• Company structure MK 3, RB
• Management MK 1
• Work and motivation MK 2, RB
• Labour relations RB
• Recruitment MK 5, RB
• Marketing (Products,Marketing,Advertising)-
  MK11,12,13
• Skills
• Paragraphing - RB
• Business correspondence RB, MK

3
Types of exercises you can expect

• Read the definition/explanation and provide the
  right term
• Use the given nouns and verbs to create
  meaningful sentences
• Explain the meaning of the following sentences.
• Match words to create strong word partherships
  and use the expressions to write a paragraph
  about a (given) topic
• Find the odd one out explain your answer
• Complete the text by filling in the missing words
• Fill in the missing prepositions
• Compare X and Y (paragraph)
• Discuss advantages and disadvantages of X
  (paragraph)
• Group words and expressions according to topics
• Translate (key terms) into or from Croatian

4
MAKE MEANINGFUL SENTENCES CONNECT THE WORDSEg.
DEAN / RUN Deans run most institutions of higher
education
company values - identify companies - claim needs
- fill product satisfy product lines be brand
distinguish brands create brand value come
from wholesalers stock sales representatives -
contact marketers research sales rise market
share - increase advertising -
inform advertising persuade media plan be P2P
network - spread

• entrepreneur - run
• vision statement - states
• business plan - be
• angel investors - invest
• company founders require
• managers measure
• human resources allocate
• top managers - deal
• chain of command - run
• teams split up
• employees - report
• lower levels take decisions
• HR department advertise
• candidate apply
• people dislike
• theory x assume
• two theories base on

5
IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN
CLASS/MATERIAL?

• crackpots
• Richard Branson
• ingenuity
• Seiko
• risk

6
IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN
CLASS/MATERIAL?

• aim
• purpose
• sales forecast
• personnel
• premises
• market analysis

7
IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN
CLASS/MATERIAL?

• Objective
• Hobbies and interests
• Work experience
• Computer skills
• Education
• References

8
IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN
CLASS/MATERIAL?

• Lower levels
• Advanced IT systems
• Keeping control over business
• Layers of management
• Delegating decision making

9
IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN
CLASS/MATERIAL?

• Friendly atmosphere
• Specialization
• Foreign subsidiary
• Consequences of downsizings or mergers
• Consequences of economic downturns or recessions

10
IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN
CLASS/MATERIAL?

• - Production
• - Marketing
• - Viral marketing
• - Finance
• - Sales
• - Research and development
• Cross the odd one out!
• Explain your choice!

11
Cross the odd one out

• Good labour relations
• Good working conditions
• Big salary
• Responsibility
• Paid holidays
• And explain your choice!

12
Cross the odd one out

• Computer programmer
• Plumber
• Teacher
• Recruitment consultant
• Clerk
• And explain your choice!

13
Cross the odd one out

• Introduction
• Decline
• Maturity
• Segmentation
• Growth

14
Cross the odd one out

• Price
• Promotion
• Product
• Plan

15
Revision

• Paragraphing
• Weight ca 5 pts in this PT
• Elements
• Topic sentence
• Logical structure
• Use of connectors
• Content

16
Revision Paragraphing

• Present arguments for and against
• Eg. Present arguments for and against working in
  a small company (MK U 3), concluding with your
  opinion.
• Include 3 arguments for and 3 against.
• E.g. Size matters. Working in a small company is
  very different from working in a big company.
  Firstly,.... because... Furthermore, ...
  Finally.... On the other hand,.... It is also
  true that... For example... Moreover,....
  Nevertheless... To conclude...

17
Revision paragraphing

• Practice comparing (or presenting arguments)
  e.g.
• managers and entrepreneurs
• vision and mission statements
• hierarchies and teams
• traditional hierarchies and flat hierarchies
• functional and matrix structures
• management and top management functions
• Theory X and Theory Y
• satisfiers and motivators
• the marketing concept and the selling concept
• corporate branding and individual branding
• word-of-mouth advertising and viral marketing

18
Revision paragraphing

• Practice describing e.g.
• a company structure
• the five functions of management
• recruitment procedure
• functions of labour / trade unions
• the product life cycle
• the brand you have an emotional attachment to
  (and reasons for it)
• disadvantages of traditional advertising