Optimal Licensing Strategy: Royalty or Fixed Fee? (??????:????????????)

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Optimal Licensing Strategy Royalty or Fixed
Fee?(??????????????????)

• International Journal of Business and Economics,
  2004, Vol. 3, No. 1, 13-19.
• Andrea Fosfuri Esther Roca

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??

• ????????,??????????????????????.
• ????,???????????????????????,????.(???,?????????
  ,????????.)

3
1. ??(1/2)

• ????????Cournot???,?????????(??????????
  ??????????).
• Rockett(1990)????????(?????,??????)??????????????
  ??.?????????????????? - ??????????.
• Kamiem and Tauman(2001)?????????n?.??????????????
  ???.

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1. ??(2/2)

• Arora and Fosfuri(2003)???????????????(1)????(2)
  ???? ???,??????????????,????????.
• ???????????,????(1)??????????????(2)????????????
  ????.?????,???????,?????Fosfuri(2004).

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2. ??(1/9)

• ????,??????????
• ?? firm 1 ??cost-reducing innovation???????????
  ? ,??
• cost-reducing innovation is non-drastic
  (????)??????????,???,??????,??

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2. ??(2/9)

• ????????? ????????,?????(royalty fee
  (r))??????(fixed fee (F))???? Conrnot
  Competition.??backward induction??.
• ?????
• Case I Innovator ???????Case II Innovator
  ???????.

7
2. ??(3/9)

• ???Case I.( )
• ??????
• ??????

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2. ??(4/9)

• ??1 ?innovator??cost-reducing innovation?????,???
  ?????? r? ? F 0.
• ??
• FOC
• SOC
• r ???
• ??

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2. ??(5/9)

• ????????,???????????????????,??
• Innovator ??????
• ??,??Case II.
• ( )

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2. ??(6/9)

• ??????
• ??????

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2. ??(7/9)

• ??2 ?innovator??cost-reducing innovation?????,???
  ?????? r0 and
• ??
• FOC
• r ??? r0.
• ??

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2. ??(8/9)

• ??Case I ?Case II??????.
• ( gt
  )
• ???????????,?????????
• ??,???????????,??????
• ???.
• Case I ?Case II???????

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2. ??(9/9)

• ???????,?
• ? .??,?cost-reducing
  innovation???,?Case II???????Case I.

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3. ????(1/2)

• ???n?????????(????),1?????????(???).
• ? ,??????????
• ????? ??????????????(see Kamien and Tauman,
  2001)
• ?????????k lt n,??k???,??????????????(????2?????).

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3. ????(2/2)

• ???????(???)??cost-reducing innovation,???????????
  ???(????),?????????????.(????)

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4. ??

• Wang(1998)??????????,??????????????????????.
• ??????????????????????????(????????????),????????
  ??????????????.
• ?????????????????,??????????????????.