Inventions

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1920s Cultural Exploration

• Inventions Improvements in the way of life

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• The Roaring 20s was one of the liveliest
  decades in history. It was a prosperous time and
  people embraced the new forms of entertainment
  and new trends that altered Americas cultural
  landscape. You will now explore those changes
  and understand how the 20s earned its nickname.

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Communication
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1. Radio a household necessity

• The radio was as important to people as cars.
  People were no longer isolated and could hear
  about the weather and news in distant cities as
  well as listen to the same drama and comedy
  episodes.

Click on the radio to find out more
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Men to remember

• Guglielmo Marconi is known as the Father of
  Radio. Marconi produced and detected waves
  over long distance, inventing and laying the
  foundations of the radio as we know it.

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• David Sarnoff created the
• broadcast industry.
• His first attempt to bring radio into the
  homes of millions was ignored in 1915. When he
  became General Manager of RCA in 1921 he seized
  an opportunity to give a blow by blow of
  Dempsey-Carpentier boxing match and it was a
  great success. The idea of broadcasting caught
  on.

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2.

• Silent Films progressed to talkies and 35
  million people went to the movies each week. The
  movie palaces of the 20s were huge and lavish.
  Some really big theaters in places like New York
  and Detroit could seat up to 5000 people.

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Movie Palaces
The movie palace was designed to make customers
feel like royality. This movie palace was
located in San Fransico.
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The first talkie
The Jazz Singer ushered in the talkies. It
was the first film to replace cards with dialogue
along with plot.
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G-L-A-M-O-R-O-U-S

• The most glamorous of all during the 1920s
  were the movie stars. Because of the money
  movies made, the stars made millions even that
  long ago.

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The Big Stars
Click on Charlie

• Charlie Chaplin- silent film
• Rudolph Valentino The Great Lover
• Mary Pickford Americas Sweetheart

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Which famous cartoon character was born in 1927?
Click the question mark to find out!
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3. Telephone
Even though Alexander Graham Bell invented the
telephone in the late 1800s, there was much more
increased availability in the 1920s.
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Improved Transportation
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Lets Go Motoring
Model T
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Henry Ford

• Henry Fords assembly-line system drastically
  reduced the time it took to make a car and the
  amount it would cost. In 1920 a Model T cost
  roughly 800 but by 1925 it was reduced to 260,
  making very affordable to most. By the late
  1920s about 23 million cars were registered in
  the U.S.

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A New Freedom

• The automobile provided a new freedom to
  people. It allowed isolated farmers to travel
  into cities, workers find more affordable housing
  away from their jobs, and gave young people a
  chance to get out more.

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Results of the automobile

• 1- greater mobility
• 2- creation of jobs (assembly line,
  construction)
• 3- growth of auto related industries (oil, steel,
  road construction)

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The Wright Brothers

• In 1903 Orville and Wilbur Wright made the
  first engine powered flight. By 1929 planes were
  being used to carry passengers for profit.

Click the plane to find out how long the first
flight lasted.
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Electrification

• Electric lighting began to replace candles.
  Cities lit up first, followed by rural areas and
  by the end of the 1920s, most people had
  electricity.

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Labor Saving Products

• Because of electricity spreading and Fords
  perfection of the assembly line method, industry
  of the 1920s focused heavily on consumer goods
  that saved time on household chores.
• Ex washing machines, refrigerators
• stoves, vacuum cleaners
• water pumps

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Advertising

• In 1850 the national annual income was about
  95 per person but had risen to 586 by 1918.
  With the increase of income there was also a
  powerful new business that emerged-modern
  advertising- to convince consumers to spend their
  money.

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The psychology of buying

• Advertiser's focused on the psychology of
  buying and ads soon appeared that appealed to
  peoples needs, frustrations, and anxieties.
• See the following ads for example of how
  advertisers convinced people to buy a product

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• Listerine mouthwash pledged to save young
  people from the loneliness caused by unpleasant
  breath.

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• Holeproof Hosiery Company featured what were,
  for that time, a rather scantily clad young woman
  wearing the companys silk stockings saying,
  Make the public want what you have to sell.
  Make em pant for it.

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• Advertising played on womens fear of aging
  and losing their looks to sell their products.

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Billboards

• Because of the increase in the automobile,
  advertiser's used the billboard to reach many new
  consumers.

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Effects of Advertising

• Ex Listerine saw profits rise from roughly
  100,000 in 1920 to more than 4 million in
  1927.
• It was a boom time for U.S. companies and the
  economy. For those who didnt have money on hand
  to buy goods, a solution was proposed that was
  irresistible at the time

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Buying on Credit

• The growth of the installment plan also fueled
  consumerism of the 1920s. These plans allowed
  people to buy goods on credit by paying a small
  amount down and then make monthly installments
  until it was paid off.
• Ex a vacuum could be bought for 28.95. A
  consumer would pay 2 down and 4 a month.

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Changing Role of Women

• Womens roles in society changed a great deal
  during WWI and throughout the 1920s. After
  working in a traditionally male job during the
  war, it increased their motivation to be treated
  as equals. Women began to rally for better wages
  and more rights. After winning the womens
  suffrage movement there was a diminish in
  political interests and turned more towards a
  social life.

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Fads Fashion

• For many women the 1920s brought new freedoms
  and independence. There was more leisure time
  and money and women began to challenge
  traditional ideas of women's role in society.
  Womens fashions became an outlet or personal
  expression and there was more focus on womens
  body image.

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the "bob"
bare knees allowed!
egyptian themes
cloche hat
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Not everyone agreed with this new found freedom.

• Women wearing bathing suits were measured to
  see if they were showing to much leg. Chicago
  police are arresting a girl for indecent
  exposure in 1922.

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Mens Fashions

• Baggy knickers called plus fours after the
  yards of fabric needed to make them.

Zoot suit often worn by gansters
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Flappers

• Flappers were rebellious young women who wore
  short skirts, danced wildly, used cosmetics, and
  proudly displayed the signs of their
  independence, sexuality, and energetic youth.

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Sports Mania

• All areas of entertainment became
• big business in the 1920s, and sports were no
  exception.
• Baseball, college football, and boxing were
  spectacles for the masses.

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The Babe

• By 1927 Babe Ruth was a better-known American
  to most foreigners than President Coolidge. He
  rivaled the Prince of Wales as the most
  photographed man in the world. He was the
  greatest player of his times. Click on the bat
  to find out how many home runs the Babe had and
  how long his record held