Enterprise Challenge

1
Enterprise Challenge

• What makes a business a responsible and
  sustainable business?

2

• Introduction

• This lesson will help you to understand what it
  means to be a responsible and sustainable
  business.
• You will discuss how businesses can choose to
  behave responsibly or irresponsibly, sustainably
  or unsustainably and the impact this has on you,
  your family, society and the planet.
• The ethical business element of the competition
  will consist of this presentation, some games and
  a case study that you need to read and take a
  multiple choice assessment in. You can only take
  the assessment once.

3

• Overall Objective

• By the end of this presentation you should better
  understand what is meant by the term a
  responsible and sustainable business.
• You should also understand that the economic
  success of a business does not depend solely on
  maximizing profit in the short term. Longer term
  considerations such as environmental protection,
  social responsibility towards workers and the
  interests of consumers are also relevant.

4

• What does a business do?

• Pollution
• Waste

• Human rights
• Inequalities

5

• Being a Responsible Business

• Being a Responsible Business is about improving a
  
• companys impact on society and the environment
• through its operations, products and services and
  
• through its interaction with its key
  stakeholders.
• Who are a companys stakeholders?

6

• What is a Stakeholder?

Stakeholders are those who either affect, or are
affected by an organisation and its activities.
7

• Sustainability

• Without the support of your stakeholders
  (including the environment) a business wont be
  sustainable
• Sustainable development means meeting the needs
  of the present without compromising the ability
  of future generations to meet their own needs.
• Hands Up! If you think that most businesses
• behave sustainably.

8

• The Fishing Game

9

• What should a business be responsible for?

• If you were in charge of a business would you
  try and reduce the negative social and
  environmental impacts?
• Hands up if you would try and reduce the amount
  of waste your business produced
• Hands up if you would try to ensure that all of
  your suppliers did not use child labour
• If you only had enough money to do one of these
  which would you do?
• Would you do both even if it meant that your
  company was less
• profitable this year and could not give
  you a pay rise?

10

• Summary

• All businesses have social and environmental
  impacts, they can be negative or positive.
• Businesses face choices around responsibility and
  sustainability, these choices affect us all.
• If a business is to survive it needs to consider
  more than its short term profits. It needs to
  think about its long term sustainability and look
  after its social and environmental stakeholders.

11

• Two Case Studies

• McDonalds and Marks and Spencer are doing lots to
  make themselves more sustainable businesses
• Pick a case study to read and discuss
• There will be an online assessment about these
  case studies which will account for 30 of your
  overall competition score. You should only
  complete ONE case study

12

• Transforming business

• transforming communities