NIKE

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NIKE
ERIC DAVIS ARRINGTON
B3
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After stumbling badly against archrival Reebok in
the 1980s,Nike rose about as high and fast in
the 90s as any companycan. It took on a new
religion of brand consciousness andbroke
advertising sound barriers with its indelible
Swoosh,Just Do It slogan and deified sports
figures. Nike managedthe deftest of marketing
tricks to be both anti-establishmentand mass
market, to the tune of 9.2 billion dollars in
salesin 1997.Jolie Soloman

• Slogan
• JUST DO IT

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Impact of slogan on familyEverybody in my
family owns at least on pair of NIKE shoes. I
believe that NIKE sells the best quality shoe or
all around product period.
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CONDITIONAL SATEMENT (IF-THEN)
If you wear NIKE, then you are just doin it.
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Converse

• If you DONT wear NIKE, then youre NOT just
  doin it.

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Contrapositive

• If you are NOT just doin it, then you are NOT
  wearing NIKE.

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• I believe that the slogan is realistic
  because it is so straight forward and simple. It
  is also original and well noticeable. There is
  nothing I would change about the slogan to make
  it more realistic or appealing.

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• Just do it is a very affective slogan to me. It
  catches my interest because theres unlimited
  number of things to Just Do. It is definitely
  one of the reasons they sell products so well.

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• NOW REMEMBER

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