Agenda

1
Agenda

• Presentations
• Promotional communication in business

2
Promotional communication

• Persuasive adaptiveness
• Types of promotional communication
• Promotional communication vs. other types of
  business communication

3
Reasoning units and data sets

• What is a reasoning unit?
• Recommendation
• Data set
• Logical warrant
• What is a data set?
• The package of evidence you provide
• A variety of types of data, chosen with the
  audience in mind
• What is a warrant?
• Explains how the data set supports your
  recommendation

4
The recommendation

• Clarity
• Reader focus
• Positioning

5
Data setsValidity of evidence

• To be convincing, evidence must be generally
  accepted as valid and as coming from a competent,
  objective source
• Determining the validity of evidence
• Determining the competence of the source
• Determining the objectivity of the source

6
Data setsTypes of evidence
7
Assignment

• Prepare to give or listen to presentations