Guidance on risk communication in practice

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• Guidance on risk communication in practice

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Planning your risk communication approach

• Carefully consider
• The message
• The messenger
• The means

3
Communication tips

• Keep communications short and concise
• Make positive statements
• Avoid using unnecessary technical or industry
  jargon
• Be responsive to the concerns of the audience and
  listen carefully

4
Identifying and understanding stakeholders

• Know your audience
• Who might be impacted by the proposal?
• Who might influence the outcome of the proposal?
• Who are the key decision makers?
• What are they concerned about?

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Understanding the stakeholders (1 of 2)

• Twelve questions to consider in determining the
  key stakeholders
• Who lives nearby?
• Who are the local officials?
• Who will be able to see it?
• Who works nearby?
• Do children congregate nearby?
• Are there any important buildings nearby?

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Understanding the stakeholders (2 of 2)

• Twelve questions to consider in determining the
  key stakeholders (cont)
• Are there facilities for children, or the aged,
  nearby?
• Will it impact on any landmarks?
• Who are the stakeholders?
• Are community groups active in opposing base
  stations or other facilities?
• Are there recreational facilities nearby, who
  goes there?
• Are the local properties lived in by owner
  occupiers or tenants? Remote landlords may need
  to be considered, particularly in holiday areas

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• Guidance on risk communication in practice