Media Literacy Project

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Media Literacy Project

• Amanda Mills and Cassidy Milosh

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I Love Lucy Clip

• Can we understand it without the sound?
• Try to tell what is going on
• http//www.youtube.com/watch?vBsVVs64ZtGo

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Constructed communication
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Social values?
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Portrayal of Friendship
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Societal roles
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Form important?
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Role of the audience
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Proactiv Testimonials, totally different?

• Analyze another piece of media
• http//www.youtube.com/watch?vlbq27ZgRsl8

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Constructed communication
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Can values be sold?
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Will you buy in?
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Target audiences
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Silent messages

• I love lucy

• Proactiv

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aesthetics
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Engineered for effect

• before

• what changed?

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Your turn!
Choose an item from your belongings to sell to an
audience with only pictures. Put the nonverbal
communication skills you have been analyzing to
use. Does your product make you more powerful?
More beautiful? More popular? How will the
audience be able to tell?
Before iPad
After iPad