What images would capture your attention?

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What images would capture your attention?

• Beautiful People,
• Scary Images,
• You Decide

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Visual Persuasion

• That Causes an Emotional Response

Youth Attends Community Education
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Definition Propaganda
Information provided to the public by a group or
organization. The goal is to induce the reader
to agree with the issuers point of view.
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Propaganda is a Tool of Persuasion
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To Persuade

• To induce a target audience to undertake a course
  of action (or to embrace a point of view) through
  argument, reasoning or entreaty.

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Reaching the Masses

• How did the propaganda reach the masses?
• Radio, newspaper, magazines, and posters

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Terms to Know
Emotions
Fear
Slogans
Repetition
Symbolism

• Basic Message The base message that the
  advertiser is trying to say.
• Visual Message Objects, word, and pictures that
  the advertiser uses to get your attention .

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7 Common Devices Used With Propaganda

• Name calling.
• Glittering generalities.
• The device of transfer.
• The device of the testimonial.
• The device of plain folk.
• Card stacking.
• The band wagon device.

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• Propaganda can be as blatant as a swastika or as
  subtle as a humorous joke. Its persuasive
  techniques are regularly applied by politicians,
  advertisers, journalists, radio personalities,
  and others who are interested in influencing how
  humans behave Propagandistic messages can be used
  to accomplish positive social ends, as in
  campaigns to reduce drunk driving, to win
  elections, and cause people to hate others.

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Using Fear

• Uncertainty and the fear of the worst can
  influence people into action to protect their
  own.

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Persuading the Children
"Youth Serves the Führer. All 10-year-olds into
the Hitler Youth. " Membership in the Hitler
Youth was mandatory in 1936
The Poisonous Mushroom by Julius Streicher. This
childrens book was often taught in schools.
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Diminishing the Soul
"The Jew The inciter of war, the prolonger of
war."
"The Eternal Jew."
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The Seed of PeaceNot Dragons Teeth

• The angel in the background suggests that German
  greatness is a positive thing and not a threat.
  This imagery is quite deliberate and is based on
  a parable in the bible of a man sowing seeds,
  which suggests a link between Hitler and God.

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Loyalty

• Caption
• The sword will not be sheathed. The Stürmer
  stands as ever In battle for the people and the
  fatherland. It fights the Jews because it loves
  the people.
• November 1935

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Newspaper CartoonsThe cartoon shows a
photograph of a Jew captioned "Satan." Streicher
regularly used the old religious argument that
the Jews were in league with the Devil.
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Now it is Your Turn!

• Create your own
• Persuasive Poster on
• the following topic
• A social issue that affects
• students at WKC-
• .

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This could include negative subjects
like racism, drug abuse, bullying etc. Or
positive subjects like joining an activity,
inclusion of our FIAP students Your job is to
advocate towards the positive side of the social
issue. Do not use this project to promote
anything illegal. If you are unsure if your idea
is relevant ask Ms.Lock.
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REQUIREMENTS

• The target audience is the students and staff of
  WKC.
• Use at least two of the persuasive devices
  mentioned.
• Use color and images that have an impact on the
  viewer.
• Use any media you would like, but it MUST BE IN
  COLOUR.
• The size must 11x17 in size.

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Grading Criteria

• Your grade will be determined by the overall
  design and whether you have met all the criteria
  listed in the rubric.
• There is evidence that you used the persuasive
  device to capture the attention of your audience.
  
• You demonstrated a mastery of suggestion by your
  word choices or other alliteration devices.
• Evidence in effort, forethought and planning.
• Total mark will be out of 50 marks